Clicks is a metric that is measured by the amount of time a user clicks on an ad. Clicks to like, share, or comment, and clicks on the CTA button are measured as clicks. This is different from Clicks (All) that displays the total number of offsite clicks to your website.
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About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.