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Home » Facebook Advertising Glossary » Cost Per Action

April 6, 2016

Cost Per Action

The average amount you are paying for each action consumers make on your ads. Payment costs depend on the amount of advertisers competing to show their ads to your target audience. Well-designed ads will encourage more people to take action, and the more actions you get for your budget, the lower your cost per action will be.

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Related Articles:
  • The Cost of Advertising on Facebook
  • Everything You Need to Know about Dynamic Product Ads
Related Glossary Terms:
  • App Installs
  • Cost Per App Engagement
  • Cost per App Story Engagement
  • Cost Per Mobile App Action
  • Cost per Page Engagement

Article by Natalie Baumann

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