April 13, 2016Page Likes The number of likes on your Page as a result of your ad. Comments commentsRelated Articles: The Cost of Advertising on FacebookFacebook Advertising Objective: Promote Your PageWhat Is Facebook Optimized Bidding?A Guide to Facebook's Ad PlacementsFacebook Adds More Ads to Instant ArticlesFacebook Product Updates: Business Manager Redesign, Multi-Country Lookalike Audiences, and MoreHow to Create Call-to-Action Units on Facebook’s Instant ArticlesRelated Glossary Terms: ActionsBidCost per All ActionsOptimized CPM
