What are the Different Facebook Page Roles?
There are five different Facebook page roles:
- Admin
- Editor
- Moderator
- Advertiser
- Analyst
The page creator is automatically deemed as an admin of the page and then it is up to their discretion to who gets assigned one role. All five of these are integral to creating a page with optimal engagement that is also aesthetically pleasing. Without a team, managing a solo Facebook page may be too much to take on your plate, especially if you are not a marketing professional.
You can be designated any one or any combination of the aforementioned five roles. The admin has to give you that initial access, however. If you are assigned as an editor, you are given what is called total Facebook access. This means that you can log in through your personal Facebook account so to take on a Facebook page role make sure you have your own. By signing into your account, you will be able to navigate to your profile and through a drop-down menu be able to click on the page and view it through your designated role’s lens.
The other three roles are given what is called task access (which makes sense because after all, you are simply managing different functions on the page). You access the page, not through your personal Facebook page, but through management accounts you may have such as Facebook Ads Manager or Facebook Business Suite.
Nathan Dumlao / Unsplash
What Can the Different Roles Do on a Facebook Page?
Admins have total control of the Facebook page. They can do everything from managing the page, edit it, send messages from it, create ads, to analyzing these ads metrics. They can also add other people to the page and assign their roles. Beginning in 2020, someone in the admin role could even remove the original creator of the page. This is perfect for any shifting dynamics in your company that you need to translate to your business page.
Editors are one step down from admins. They still have Facebook access rather than task access just like admins, but they have a few things that they can not do themselves. They can’t manage or add new roles to the page like the admin. That’s it. That is the only difference between an editor and an admin.
Moderators, meanwhile, have full access to viewing and creating ads, but they can’t edit the page itself, create or delete posts on the page, or edit the general page itself.
Advertisers, as the name suggests, only have access to all things ad creation-related or who created posts.
Analysts only have access to viewing page quality and ad insights.
Keep all this in mind as you create and oversee your brand.
