Impressions that were shown with the names of the viewer’s friends who liked your Page, RSVPed to your event or used your app. This is the number of times your ad was viewed and included social information. Social impressions may be different than the number of unique people who viewed your ad. For example, if the ad is viewed by 3 people 2 times each and it includes information about a friend liking your Page, that means you have 6 social impressions.
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