Ad targeting contains all of the target options you choose to define your target audience (e.g. location, gender, age, likes, interests, relationship status, workplace, and education). All Facebook ads require you to create a target audience using its over 850 targeting options.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.