AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary Pro / Total Conversion Value

April 6, 2016

Total Conversion Value

What is a Total Conversion Value?

Total conversion value is the total amount of revenue returned from conversions that occurred on your website, your app, the Facebook Pixel, Facebook events, or offline custom events that you would have had to load into your account.

Total conversion value is altogether related to your attribution and attribution window. You can see this under the results tab of your Facebook Ad Manager page. Some of the actions that a user could take that would be included in your total conversion value are as follows:

  • Facebook logs any direct impressions or clicks on your ad that lead to your website. Other than that, they also track video views, post reactions, and post shares.
  • Purchasing an item off your website within a specific time frame of seeing your ad.
  • Interacting with your ad and what you were promoting.

This value tracks actions one day after viewing your ad within 28-day windows.

You check these numbers (located in your Facebook Ads Manager) because they are related to actions people have directly taken because of your ads.

Pixabay / Pexels

How Exactly is the Facebook Total Conversion Value Calculated?

Facebook receives this data mainly from the Facebook pixel on your site. Most of the ways the conversion value is calculated are all based on the conversion type in your pixel code for these things called standard events, actions people take on your website that range from signing up for email lists to completing a purchase.

The default value for every event coded into the Facebook pixel is $0 USD, but you can change that to whatever suits your ad campaign’s need best. Customizing it might give you a better understanding of your ROI.

One way of customizing it is by making your Facebook pixel dynamic. This helps track different values of different events. For example, different purchases of items with different costs. This is an action taken on by a developer of your choice. They will code the different values into your website that you can then learn to identify and adjust your ROI analysis accordingly.

What is the Difference Between Total Conversion Value and Purchase Conversion Value?

Purchase conversion value is the amount of money that you get that can be attributed to your ad posts. It is automatically calculated for you if you have the Facebook pixel. 

However, total conversion value doesn’t have a set value like purchases do. Different events don’t automatically have a standardized cost. Your developers need to encode it into your Facebook to give it meaning.

Comments

comments

Related Articles:
  • Facebook Total Conversion Value
  • What Is Facebook Relevance Score?

Article by Brian Meert

About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.