This is the number of unique individuals who have deselected the like button (unlike) for your Facebook Page during a specific date range.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.