Jan. 1, 2021
Doug Sirkoch / AdvertiseMint
This is what the new attribution setting will include:
seven-day click (default after prompt enforcement)
one-day click and one-day view
seven-day click and one-day view (initial default)
As you can see, the 28-day window is no longer included, and the new windows are more short-term than long-term.
To access the new attribution setting, got to the ad-set level then go to the “Optimization and Delivery” section. This will replace the conversion window selection.
Although the new attribution settings have already rolled out to several ad accounts, you can still access data for all attribution windows, even the ones that have been phased out, like the 28-day window. This will continue until Apple has rolled out the iOS14 update.
Facebook has been preparing for the Apple iOS14 update since August when the software company announced changes that come with the update. To track more Facebook ad changes to come because of iOS14, follow the iOS14 updates sheet.