AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Is Simplifying Its Ad Metrics with New Labels

February 27, 2018

Facebook Is Simplifying Its Ad Metrics with New Labels

Facebook’s plethora of ad metrics can be intimidating or confusing to some advertisers. After considering feedback it was receiving, Facebook announced the rollout of new, clearer labels for select metrics, as well as the elimination of unnecessary metrics.

New Labels

Estimated

When a metric is labeled “estimated,” this means the outcomes are based on sampling or modeling. In other words, since Facebook tries to update its metric calculations quickly, it will use findings from a sampling to generate an estimated measurement to represent a metric at scale.

In Development 

Metrics under this label are subject to evolving as Facebook improves ad products and measurement methodologies. For instance, the automated measurement of ad recall lift (consumers who recall a brand after viewing an ad) is still new and thus will undergo changes as Facebook works to improve it; therefore, it would be labeled “in development.”

Metrics to Be Eliminated

Facebook says it will remove 20 ad metrics come July. Facebook is eliminating these metrics because of feedback from advertisers who say the metrics are unnecessary, redundant, and complicated. For example, the metrics social reach and reach are nearly identical. Having both offers no meaningful insight that is beneficial to advertisers. These are the metrics to be eliminated:

  • Actions
  • People Taking Action
  • Cost per Any Action
  • Amount Spent Today
  • Button Clicks
  • Canvas Component Time Percentage
  • Carousel Card
  • Link Click Destination
  • Mobile App Actions Conversion Value
  • Page Mentions
  • Cost per Page Mention
  • Page Tab Views
  • Cost per Page Tab View
  • Positive Feedback
  • Negative Feedback
  • Social Reach
  • Social Impressions
  • Social Clicks (All)
  • Unique Social Clicks (All)

Full descriptions and information about substitute metrics for the above list are provided by the Advertiser Help Center.

To help businesses better understand their metrics, Facebook is also offering a new program called Measure What Matters starting in March. The program consists of two tracks: one for brand objectives and the other for direct response objectives.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.