FEB. 12, 2021
Facebook is testing a feature that allows advertisers to select a topic they don’t want their ads to appear alongside in News Feeds.
A feature like this is currently available to advertisers; however, it only applies to Audience Network ads so far. That is, ads that appear on the apps and websites of third-party partners. Now Facebook is making that same exclusion tool available for News Feeds ads. For example, advertisers can choose for their ads to no appear next to political content.
This test is a response to advertisers who have stated they worry about what content their ads appear next to on News Feeds. The concern comes from a desire to protect their brand image.
According to Facebook, the test will only apply to a small group of advertisers and will likely not roll out officially until at least a year.