No More Discussion, Facebook is the Most Effective Choice
Social media is obviously the choice for advertising these days, but what platform should you use? Well, AppsFlyer tracked 2.5 billion app installs from October 2015 to January 2016 and found that Facebook was the top marketing option for app developers. Facebook led app installs across all metrics including geographic region, app user retention and gaming versus non-gaming apps.
Venture Beat further pointed out that the report by AppsFlyer illustrates Facebook’s success in shifting its focus from desktop to mobile. According to Facebook’s latest earnings report, 80% of the social network’s advertising revenue comes from mobile accounts. This is up from 69% year-over-year, damn.
Obviously, Facebook is the undisputed leader in mobile advertising. They are consistently placed in the global top five media sources for retention and have unrivaled scale. However, EMarketer points out that app marketing in general is grabbing a lot of ad dollars. They found that mobile app install ads were expected to reach $3 billion last year. That accounts for more than 10% of mobile ad budgets with an 80% year-over-year increase in spending – wow.
Let’s take a step back. Last year, Chris Cunningham, the global head of mobile and brand partnerships at IronSource, an apps data and analytics company said, “The app-install ecosystem is actually what’s responsible for growing that space for Facebook, Google and every other company. What’s driving mobile budgets are not brands like Coca-Cola, but gaming companies and lifestyle apps.” Quite surprising!
You’re probably wondering about other players like Twitter and Google AdWords. Twitter’s scale remains so small compared to Facebook that it only ranks at 18 and 10 in gaming and non-gaming app installs over all. Google AdWords ranks anywhere from number 2 to number 5 across most of the mobile advertising for app developers categories. Close, but no cigar buddy.