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You are here: Home / Facebook / What Is the Facebook News Feed

August 26, 2016

What Is the Facebook News Feed

If you’re new to Facebook, you may be unfamiliar with Facebook’s anatomy. You might not know where or what the search engine, homepage, or news feeds are. Most user activity occurs on the news feed, perhaps Facebook’s most important feature. There, you can view and interact with your friends and family’s posts. Because news feed is the heart of Facebook’s goal to connect loved ones near and far, Facebook, arguably, cannot exist without it.

[bctt tweet=”Learn about the #Facebook news feed. ” username=””]

Finding your Facebook news feed is easy. In fact, it doesn’t require any pursual. The moment you log in to your account, Facebook immediately redirects you to your homepage where you can find your news feed.

What-is-the-Facebook-Newsfeed1

As illustrated by the image above, your news feed lies on the middle of the page, nestled between the right and left hand columns. Your friends’ posts appear here, in chronological order.

However, your friends’ posts aren’t the only stories that appear on your news feed. Facebook ads also appear there.

What-is-the-Facebook-Newsfeed2

As illustrated by the image above, this ad appears among your friends’ posts. News feed ads are beneficial for several reasons:

1. News feed ads cannot escape the audience’s eye

Because news feed ads cannot escape the audience’s eye, they will likely reap more user engagement than a right column ad that can easily be overlooked. If users don’t interact with your news feed ad, you can be assured that users have at least seen it.

2. Users can see engagement on the ad

Users will more likely trust your brand if your ads receive positive feedback such as likes, hearts, and comments. The more people engage with your ad, the more trusted and reputable your brand appears. After all, people trust their friends’ recommendations more than a marketer’s.

3. Bigger images

While a good ad requires good copy, images grab the most attention. A bigger image results to a higher likelihood of stopping a user from hastily scrolling through his or her news feed. Keep in mind, however, that you must use high quality, compelling images when creating an ad lest your ad looks cheap.

4. Business name appears prominently

What’s the use of crafting a beautiful, eloquently written ad when users can’t remember your brand’s name and therefore can’t find your business in the future? Thus, a prominently placed business name is important. You want people to know who you are, after all.

how-to-find-friends-on-facebook5

Note, however, that the desktop news feed has a different layout than the mobile news feed. Unlike the desktop layout which has left and right side columns, the mobile layout has none. Every story and every ad appears within the news feed. Additionally, only one post can fit into your screen at a time.

The news feed, like Santa Monica’s 3rd street promenade, buzzes with life and activity. It fills your Facebook with friends’ chatter, with marketers’ requests for attention. Without the news feed, Facebook would be as quiet and desolate as a post apocalyptic city.

Was this article helpful and informative? Leave comments below if you have more questions or if you simply want to add other resources or tips.

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Article by Anne Felicitas / Facebook / ad agency, advertisemint, advertising agency, brian meert, facebook, facebook ads, facebook advertising, facebook advertising agency, facebook news feed, news feed, news feed ad, right column ad, social media ad agency, social media advertising agency, social media agency, what is the facebook news feed?

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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