If you’re new to Facebook, you may be unfamiliar with Facebook’s anatomy. You might not know where or what the search engine, homepage, or news feeds are. Most user activity occurs on the news feed, perhaps Facebook’s most important feature. There, you can view and interact with your friends and family’s posts. Because news feed is the heart of Facebook’s goal to connect loved ones near and far, Facebook and Facebook advertising agencies, arguably, cannot exist without it.
Finding your Facebook news feed is easy. In fact, it doesn’t require any pursual. The moment you log in to your account, Facebook immediately redirects you to your homepage where you can find your news feed.
As illustrated by the image above, your news feed lies on the middle of the page, nestled between the right and left hand columns. Your friends’ posts appear here, in chronological order.
However, your friends’ posts aren’t the only stories that appear on your news feed. Facebook ads also appear there.
As illustrated by the image above, this ad appears among your friends’ posts. News feed ads are beneficial for several reasons:
1. News feed ads cannot escape the audience’s eye
Because news feed ads cannot escape the audience’s eye, they will likely reap more user engagement than a right column ad that can easily be overlooked. If users don’t interact with your news feed ad, you can be assured that users have at least seen it.
2. Users can see engagement on the ad
Users will more likely trust your brand if your ads receive positive feedback such as likes, hearts, and comments. The more people engage with your ad, the more trusted and reputable your brand appears. After all, people trust their friends’ recommendations more than a marketer’s.
3. Bigger images
While a good ad requires good copy, images grab the most attention. A bigger image results to a higher likelihood of stopping a user from hastily scrolling through his or her news feed. Keep in mind, however, that you must use high quality, compelling images when creating an ad lest your ad looks cheap.
4. Business name appears prominently
What’s the use of crafting a beautiful, eloquently written ad when users can’t remember your brand’s name and therefore can’t find your business in the future? Thus, a prominently placed business name is important. You want people to know who you are, after all.
Note, however, that the desktop news feed has a different layout than the mobile news feed. Unlike the desktop layout which has left and right side columns, the mobile layout has none. Every story and every ad appears within the news feed. Additionally, only one post can fit into your screen at a time.
The news feed, like Santa Monica’s 3rd street promenade, buzzes with life and activity. It fills your Facebook with friends’ chatter, with marketers’ requests for attention. Without the news feed, Facebook would be as quiet and desolate as a post apocalyptic city.
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