AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / What Is Facebook’s View Tags Field?

September 12, 2017

What Is Facebook’s View Tags Field?

A time may come when Facebook advertising no longer seems lucrative. You watch, in utter disappointment and exasperation, hands crossed over your chest, eyebrows furrowed, as your ads remain untouched by coveted clicks. You call the advertising agency you hired to drop the bad news: you no longer want to advertise on Facebook.

If you plan to abandon Facebook advertising because of insufficient clicks, you should reconsider because users, influenced by your ad, may be converting on your website without your knowing. This can happen because the Facebook pixel, which you hopefully use, can’t track all of the customers who have converted on your website—but View Tags can.

Facebook’s View Tags field

The View Tags field, located on the ad level of Ads Manager and Power Editor, functions similarly to the Facebook pixel in that it tracks users who convert on your website. Unlike the Facebook pixel, however, View Tags uses cookies to track users who viewed but did not click your ad. The Facebook pixel, contrastingly, can only track users who clicked your ad or interacted with your business on Facebook. The pixel cannot track users who are new to your business.

When users see your ad, View Tags instantly tracks them with cookies. The cookies remain on their browsers until they’re cleared or until they expire. If both don’t occur, the cookies can remain on their browsers for years. The cookies will then track users’ activities to see whether or not they made purchases from your website after seeing your ad.

If users see your ad then later convert on your website, your website’s pixel will recognize the cookies and record users’ actions, data which you can use for custom audience. View Tags provides information on anonymous user demographics and the number of times users have seen your ads.

By including View Tags in your ads, you can see whether or not users converted on your website after seeing your ad, crediting Facebook rather than Google for the conversion.

Although you likely only rely on the pixel to track customers, having both the pixel and View Tags is beneficial because you can track both the people who have clicked your ad and the people who have not. If you don’t use View Tags, you will miss the largest segment of users who later acted on the offer without clicking the ad. One campaign by SocialCode found that 87 percent of conversions came from impressions, not clicks. This means 87 percent of users saw the ad, didn’t take the business’ offer straight from the ad, then later converted from the business’ website.

Photo Courtesy of Tech Crunch

When people aren’t clicking and converting from your ads, you may believe that your ads aren’t effective. On the contrary, they may have viewed the ad and later purchased from your website from a Google search. The Facebook pixel may be a powerful tool, but it could be twice as powerful with View Tags by its side.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.