Want some ideas on how to use Instagram Stories? Here’s one: when creating Stories, make sure that they are short rather than long. Think elevator pitch rather than a long documentary.
If you don’t know what to feature in your stories, you could showcase your latest products. Featuring a product in Stories works well because it allows you to show how it works in a real-life situation.
Or, you can get a bit more creative and tell the story of how your product is made. Or even provide content that has nothing to do with selling your product. What about a makeup tutorial, for example? The key is creating content that is interesting and useful to your target market.
The infographic below shows how 30 of the bigger brands use Stories to boost their businesses. As you will see, there is no shortage of ideas when it comes to creating content that creates a buzz.