How much does TikTok pay content creators and influencers?
TikTok has become the home of the biggest social media personalities, including names like Khaby Lame, Charli D’Amelio, and Addison Rae. One of the reasons for this is that TikTok pays them for their work.
Whether you are an aspiring content creator or a curious surfer, read this post to discover how much TikTok pays. We will also cover how to earn money on TikTok as a content creator.
Read on as we cover the following:
- How Much Does TikTok Pay Creators?
- TikTok Creator Fund
- TikTok Creativity Program Beta
- Other Ways To Get Paid on TikTok
- 3 Tips to Get Paid on TikTok
- Final Thoughts on “How Much Does TikTok Pay?”
- Frequently Asked Questions Related to “How Much Does TikTok Pay?”
How Much Does TikTok Pay Creators?
TikTok pays creators per 1000 views via the TikTok Fund. According to Tubefilter, TikTok pays creators between two to four cents per 1000 views. This equates to between $20 to $40 per 1 million views.
While these numbers may seem unimpressive, the top TikTokers make thousands annually from their millions of views. Also, you shouldn’t let this discourage you as an upcoming creator. You earn money in other ways, including donations, virtual gifts, influencer marketing, etc.
TikTok Creator Fund
TikTok makes billions of dollars annually, and as a result, it created the Creator Fund to reward users with a share of its revenue. The platform started TikTok Creator Fund in 2020 with an initial $200 million and a plan to increase it to $1 billion.
Through this fund, TikTok pays creators a percentage of the platform’s revenue based on several factors, including view count, engagement rate, and more. Here are some criteria you must follow to get a share of this fund:
- Be at least 18 years old
- Have a minimum of 10,000 followers
- Upload original content
- Follow community guidelines
Is the TikTok Creator Fund Worth It?
The payments could be better, but the TikTok Creator is worth it. First, it is better than not earning any money for your content. You also don’t have to make a specific type of content to earn. So you can continue being the real you.
Additionally, you earn directly from TikTok. There are no third parties. You also won’t have to sign any contracts or give up partnerships.
Since the payments are low, it’s nice that TikTok allows users to withdraw as little as $10. There is also no limit to the amount you can make. So, continue growing that account!
TikTok Creativity Program Beta
If you are not satisfied with the Creativity Fund, you should be pleased to know that TikTok launched Creativity Program Beta in early 2023. TikTok started this program as a response to TikTokers who complained about how the low payouts affect their mental health.
According to the company, this new program will bring creators more opportunities. However, little information is available as the program is still in its early days. The program was initially available on invite-only but became available to US all eligible US creators in May 2023.
Other Ways to Make Money on TikTok
As mentioned, the Creator Fund isn’t the only way to make money on TikTok. Here are other ways to get paid as a TikToker:
Brand partnerships and sponsorships: Successful TikTok creators often collaborate with brands and businesses for sponsored content. Companies pay creators to promote their products or services in their videos.
Livestreaming: TikTok allows users to go live and interact with their followers in real time. During live streams, viewers can send virtual gifts that can be converted into diamonds, which creators can redeem for real money.
Selling merchandise: TikTok has introduced a feature that allows popular creators to sell merchandise directly through the app. This feature enables creators to promote and sell their branded products to followers.
Cross-platform promotion: TikTok creators can leverage their popularity to promote their content on other social media platforms, YouTube channels, or personal websites. The increased visibility can lead to potential revenue from other sources.
Creator Marketplace: TikTok’s Creator Marketplace connects brands with creators, making it easier for creators to find sponsored opportunities and business collaborations.
Fan donations: Some creators receive financial support from their followers through donations or crowdfunding platforms integrated with TikTok.
Song promotions: Musicians and artists use TikTok to promote their songs. This may lead to increased streams and revenue on music streaming platforms. You can charge musicians a fee to promote their songs.
Selling shoutouts: Creators with a significant following can charge other users or businesses for shoutouts or mentions in their videos.
Virtual events and workshops: Some creators host virtual events, workshops, or classes for their followers and charge a fee to participate.
Tips to Improve Your Earnings on TikTok
Follow these steps to earn more money on TikTok:
Create high-quality and engaging content: Focus on creating unique, entertaining content that resonates with your target audience. Experiment with different formats, trends, and challenges to keep your content fresh and interesting.
Consistency is key: Regularly post content to maintain engagement and keep your audience interested. Consistency helps build trust and a loyal following.
Interact with your audience: Respond to comments and messages, and engage with your followers. Building a genuine connection with your audience can increase loyalty and support.
Use trending hashtags: Keep an eye on them and incorporate them into your content when relevant. This can help your videos reach a wider audience and go viral.
Participate in challenges and trends: Engaging in popular challenges and trends can boost your visibility and attract new followers.
Understand your analytics: Use TikTok’s tools to understand which content performs best and resonates with your audience. This information can guide your content strategy and help you create more effective videos.
Stay updated with TikTok’s features: TikTok is continuously evolving, so stay informed about new features and opportunities for creators to monetize their content.
Be patient and persistent: Building a successful presence on TikTok takes time. Stay persistent, learn from what works and doesn’t, and refine your approach.
Final Thoughts on “How Much Does TikTok Pay?”
Your earnings as a TikTok creator depend on several factors. However, you can earn a decent amount of money with the right strategy. We hope you find this post helpful and earn your share of TikTok’s fortune. Partner with a TikTok advertising services provider to reach your ideal customers, increase brand recognition, and generate sales.
Frequently Asked Questions on How Much Does TikTok Pay
Does TikTok pay for likes?
No, TikTok pays eligible creators for the number of views they get.
Does TikTok pay monthly?
Yes. The TikTok Creator Fund program will pay you for the previous 30-day period.
Why does TikTok pay so little?
Unlike YouTube, which shares a portion of ad revenue with creators for their videos, the app doesn’t directly pay creators for ads. Ads on TikTok play on the For You Page (FYP) between creator videos as users scroll, rather than directly on the creators’ videos.