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Home / Facebook / How to add the Facebook Pixel to a WordPress Site

December 8, 2015

How to add the Facebook Pixel to a WordPress Site

In order to track conversions, set up remarketing and create custom conversions, you’ll need to install the Facebook Pixel on the header of your website. If you are using WordPress, here is an overview of how to install the Facebook pixel in under 5 minutes.

Step 1: Generate the Facebook Pixel from Facebook

You will need to have a Facebook ad account created. Visit business manager (https://business.facebook.com), navigate to “Tools” and then “Pixels“.

how-to-install-facebook-pixel-on-wordpress-site-1

Click “Create Pixel“, give it a name and then copy the script that appears on the next page.

how-to-install-facebook-pixel-on-wordpress-site-2

Step 2: Install the Header & Footer Plugin to your WordPress site.

From your WordPress site, click on “Plugins“, then “Add New” then enter “Header and Footer” into the Plugin search box. Click the “Install” button.

install-facebook-pixel-header-footer-wordpress-plugin

Step 3: Paste the Facebook Pixel into Header & Footer Plugin.

Inside the admin section of WordPress, navigate to “Settings”, then “Header and Footer”. Once inside, make sure the tab “Page Head and Footer” is selected and then find the section titled “Code to be added on HEAD section of every page“. Paste your Facebook pixel into this area and press “Save” at the bottom of the page.

how-to-install-facebook-pixel-on-wordpress-header-footer-plugin

That’s it. You’ve now installed the Facebook pixel onto every page on your WordPress site.

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About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.

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