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You are here: Home / Facebook / How to add the Facebook Pixel to a WordPress Site

December 8, 2015

How to add the Facebook Pixel to a WordPress Site

In order to track conversions, set up remarketing and create custom conversions, you’ll need to install the Facebook Pixel on the header of your website. If you are using WordPress, here is an overview of how to install the Facebook pixel in under 5 minutes.

Step 1: Generate the Facebook Pixel from Facebook

You will need to have a Facebook ad account created. Visit business manager (https://business.facebook.com), navigate to “Tools” and then “Pixels“.

how-to-install-facebook-pixel-on-wordpress-site-1

Click “Create Pixel“, give it a name and then copy the script that appears on the next page.

how-to-install-facebook-pixel-on-wordpress-site-2

Step 2: Install the Header & Footer Plugin to your WordPress site.

From your WordPress site, click on “Plugins“, then “Add New” then enter “Header and Footer” into the Plugin search box. Click the “Install” button.

install-facebook-pixel-header-footer-wordpress-plugin

Step 3: Paste the Facebook Pixel into Header & Footer Plugin.

Inside the admin section of WordPress, navigate to “Settings”, then “Header and Footer”. Once inside, make sure the tab “Page Head and Footer” is selected and then find the section titled “Code to be added on HEAD section of every page“. Paste your Facebook pixel into this area and press “Save” at the bottom of the page.

how-to-install-facebook-pixel-on-wordpress-header-footer-plugin

That’s it. You’ve now installed the Facebook pixel onto every page on your WordPress site.

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Article by Brian Meert / Facebook

About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.

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