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You are here: Home / Uncategorized / How to Build a Facebook Custom Audience Using Multiple Data Types

August 5, 2016

How to Build a Facebook Custom Audience Using Multiple Data Types

4.2 / 5 ( 12 votes )

Facebook recently added an update to Facebook Custom Audience that allows advertisers to build a custom audience using multiple data types simultaneously. This update means faster uploads and larger match rates. This feature, which is 100% rolled out, is now available to all advertisers. Below are the table types available to upload on Custom Audience. To maximize match, follow the data template below. You must keep your data organized into separate columns that correspond to the types Facebook supports.

[bctt tweet=”How to build a Custom Audience using multiple data.” username=””]

The two most important tips on compiling your data are:

  • Always include the country code on phone numbers even if all the data come from the same country.
  • Always include your customers’ countries in their own column in your file even if all of your data is from the same country.
Data type Column header Description and formatting guidelines Examples
Email email We accept up to 3 separate email address columns in US and international formats.
  • username@hotmail.co.uk
  • your.name@gmail.com
  • myname@yahoo.com
Phone Number phone Phone numbers must include a country code to be used for matching. For example, a 1 must precede a phone number in the United States. We accept up to 3 phone numbers as separate columns, with or without punctuation.

Important: Always include the country code as part of your customer’s phone numbers, even if all of your data is from the same country.

  • 1-234-567-8910
  • 12345678910
  • +44 844 412 4653
First Name fn We accept first name and first name initial, with or without accents. Initials can be provided with or without a period.
  • John
  • F.
  • Émilie
Last Name ln We accept full last names with or without accents.
  • Smith
  • Sørensen
  • Jacobs-Anderson
City ct We accept full city names as they normally appear.
  • Paris
  • London
  • New York
State/Province st We accept full names of US and international states and provinces, as well as the abbreviated versions of US states.
  • AZ
  • California
  • Normandy
Country country Country must be provided as an ISO two-letter country code.

Important: Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.

  • FR
  • US
  • GB
Date of Birth dob We support 18 different date formats to accommodate a range of month, day and year combinations, with or without punctuation.
  • MM-DD-YYYY
  • MM/DD/YYYY
  • MMDDYYYY
  • DD-MM-YYYY
  • DD/MM/YYYY
  • DDMMYYYY
  • YYYY-MM-DD
  • YYYY/MM/DD
  • YYYYMMDD
  • MM-DD-YY
  • MM/DD/YY
  • MMDDYY
  • DD-MM-YY
  • DD/MM/YY
  • DDMMYY
  • YY-MM-DD
  • YY/MM/DD
Year of Birth doby We accept year of birth as a 4- digit number, YYYY. 1986
Age age We accept age as a numerical value.
  • 65
  • 42
  • 21
Zip/Postal Code zip We accept US and international zip and postal codes. US zip codes may include a 4-digit extension as long as they are separated by a hyphen. The extention is not required and will not further improve match rate.
  • W11 2BQ
  • 94104-1207
  • 94104
Gender gen We accept an initial to indicate gender.
  • M
  • F
Mobile Advertiser ID madid We support 2 types of mobile advertiser IDs: Android’s Advertising ID (AAID), which Google provides as part of Android advertising, and Apple’s Advertising Identifier (IDFA), which Apple provides as part of iOS in its ads framework.
  • AECE52E7-03EE-455A-B3C4-E57283966239
  • BEBE52E7-03EE-455A-B3C4-E57283966239
Facebook App User ID uid An ID corresponding to someone who uses an app that can be retrieved through the Facebook SDK. We support numerical user IDs associated with your facebook application.

 

How To Upload Data Using Custom Audiences

To use this new feature, simply follow the steps below.

1. Click “Create Audience” then choose “Custom Audience”

Create Audience is located under Audiences. Custom Audience will drop down under Create Audience.

How-To-Build-A-Facebook-Custom-Audience-Using-Multiple-Data-Types1

2. Click “Customer File”

Customer File is the first option.

How-To-Build-A-Facebook-Custom-Audience-Using-Multiple-Data-Types2

3. Click “Choose a file or copy and paste data”

How To Build A Facebook Custom Audience Using Multiple Data Types3

4. Click “Upload File”

How To Build A Facebook Custom Audience Using Multiple Data Types4

5. Click “Next”

After you choose a file, click “Next” to proceed.

How To Build A Facebook Custom Audience Using Multiple Data Types5

6. Click “Upload & Create”

After uploading your data, click “Update & Create” to create your custom audience.

How To Build A Facebook Custom Audience Using Multiple Data Types6

7. Wait

Depending on your data size, upload time may be quick or slow.

How To Build A Facebook Custom Audience Using Multiple Data Types7

8. You’re Done!

Congratulations, you’ve uploaded Custom Audience data using Multiple data types!

How To Build A Facebook Custom Audience Using Multiple Data Types8

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Article by Anne Felicitas / Uncategorized / ad agency, advertisemint, advertising agency, brian meert, custom audience, facebook advertising agency, facebook custom audience update, facebook product update, social media ad agency, social media advertising agency, social media agency

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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