Analyzing data is an important part of Facebook advertising. Because data give you insights on your audiences’ and campaigns’ behavior, you have the power to improve your campaigns based on your data’s results. Fortunately, you do not need to consult a third party to obtain data on your audience and campaign performance. In fact, you can view your data right on Ads Manager. Now you might be wondering where you can find this treasure trove of data. This data conveniently appears right in front of you as soon as you go to Ads Manager.
As soon as you go to Ads Manager, you will be able to see all of your campaign’s performance. While this is the default view, you can adjust the specifics of your data. For instance, if you only want to see information on age, you and do that on the breakdown tab.
The breakdown tabs shows results according to your chosen criteria. Criteria may be age, gender, age and gender, or country, among many other selections. All the criteria are listed below.
- Age and Gender
- Impression Device
- Platform and Device
- Product ID
- Time of Day (Ad Account Time Zone)
- Time of Day (Impression Time Zone)
- Conversion Device
- Post Reaction Type
- Video View Type
- Video Sound
- Carousel Ad
- Two weeks
- A month
Simply click on these options to view your campaign data. For breakdowns, you will be able to see data on your results, reach, cost, and amount spent.
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