AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Locations
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home / Instagram / Instagram’s New Native Payments Feature May Lead to More Conversions

May 9, 2018

Instagram’s New Native Payments Feature May Lead to More Conversions

Exciting things are happening in the world of ecommerce. Instagram recently (and quietly) rolled out a payments feature that allows users to purchase without being redirected to a website outside of the app. This means users can browse and buy without any interruptions to their Instagram activity.

Native payments work like this: users can register a debit or credit card as part of their profile, complete with a security pin. By doing so, they don’t have to keep re-entering their payment information when paying for a product in the app, and businesses lessen the risk of losing customers because of the card-information fill out process. Sometimes the biggest roadblock businesses have between a buyer’s intent to purchase and a completed purchase is the step of filling out card information.

Users can add debit or credit card information in a few steps.

Because native payments allow users to purchase without interruption, the new feature may be the answer to higher conversion rates. It may also perform better than Instagram’s Shoppable Tags, a shopping feature that redirects users to business websites.

Presently, only a few businesses, such as restaurants and salons, can use the new feature for booking appointments. However, the feature will expand to other businesses, such as movie theaters, in the near future. A limited number of users in the US and UK now have the new payment settings.

Users can book appointments with native payments.

Snapchat recently launched an identical feature, Shoppable AR, that allows users to purchase directly within the app. With Snapchat and Instagram as big rivals, it will be worth observing which version of native payments users prefer. Snapchat and Instagram may offer unique but equal benefits, but audiences may also prefer one over the other. In any case, advertisers must experiment and see which works best.

So what does this foreshadow about the future of ecommerce? Will all online purchases eventually be made through social media platforms? Well, the power is in the people, so it all depends on what users decide they prefer. But if the current market is any indication, users gravitate towards experiences that are simple and customized just for them. And native platform payments fit well into that equation.

Request a FREE 30 Minute Strategy Call
Discover the best ad platforms to grow your business.


Profitable Ads

About Anna Hubbel

Anna Hubbel is a contributing writer for the AdvertiseMint Advertising Blog and writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies regarding Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, YouTube Ads , Amazon Ads, Google Ads, and Pinterest Ads. Anna has written columns for OnStage Blog, a theater-themed website and has experience as a videographer, photographer, and web designer. Anna earned her Bachelor’s degree in Communication from Saint Vincent College and a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport. Anna ensures that AdvertiseMint produces high quality content for businesses looking to hire a digital advertising agency.

Complete Guide to Facebook Targeting

Facebook Ad Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies

Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

AdvertiseMint

  • Home
  • About
  • Careers
  • Advertising Blog
  • Locations
  • Industries
  • FAQ

Follow Us

Facebook
Instagram
Snapchat
Youtube
Linkedin
Twitter

Services

Facebook Advertising
Instagram Advertising
Google Advertising
Amazon Advertising
Pinterest Advertising
Tiktok Advertising

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Earnings Disclosure | Cookie Policy

advertisemint google partner

© 2023 AdvertiseMint All Rights Reserved.