Grow your business with metaverse marketing

The metaverse is expanding and an advertising revolution is coming. The metaverse brings an opportunity for brands to redefine how they interact with consumers. New opportunities are emerging to reach fans and find new customers. As a metaverse marketing agency, the team at AdvertiseMint would love to explain the opportunities for growing your brand in the metaverse.

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What is the Metaverse?

The metaverse is the virtual world, augmented reality, and the Internet combined. It’s essentially turning the online platforms and games we’re accustomed to on screens into a physical-feeling place that you can go to and interact with others or as elements that blend into physical reality. Simultaneously, it is also turning places we’re used to going to in the real world like work offices or movie theaters into a virtual space.

This combination results in new possibilities for work, social interaction, games, shopping, and more. For example, in the metaverse, it would be possible to make a surprise birthday party including a virtual cake to blow out candles – but all of the attendants, who are present and interacting in real-time, are in different locations around the world.

For businesses both big and small, this also opens up new opportunities to reach and interact with potential customers.

Why Advertise in the metaverse?

Metaverse advertising can:

Increase brand awareness
Increase clickthroughs to your website or social media
Increase sales and conversions
Create a deeper, more immersive relationship with your customers
Enhance and expand your existing campaigns and campaigns you already run in the real world
Increase customer loyalty and retention rates
Extend brand reach to customers who may not be able to access your product or service yet because of physical limitations, such as age or disabilities

Marketing in the Metaverse

Virtual Advertising

Brands can use virtual advertising to place their products in a metaverse environment, allowing potential customers to view and interact with the product in a realistic way. This can be done by creating a virtual replica of the product or using an existing 3D object. The brand can then control how the product is displayed, including setting the scene, weather, time of day, and other factors that affect the appearance.

What types of virtual advertising will exist in the metaverse?

The creative potential for virtual advertising is near-endless, and the possibilities and applications for advertisers are evolving along with the concept of the metaverse. However, there are a few key areas that major brands are already showing interest in and investing in to reach customers in the metaverse:

Live shopping/virtual stores – virtual try-ons
Events
Product Launches
Interactive social media/virtual communities
Digitally augmented art and content

What are some examples of virtual advertisements we can expect in the metaverse?

The metaverse is all about giving users a feeling of presence inside the world. These new metaverse worlds will create countless marketing and advertising opportunities. Some examples of virtual reality marketing and advertising include:

Nike’s Nikeland inside of Roblox, where users could play minigames like dodgeball and try on clothing.

Fortnite, a popular online survival game, held a virtual concert that saw the attendance of 27 million players.

Disney using the metaverse for limitless storytelling. The company plans to connect their physical and digital worlds more closely, allowing for storytelling without boundaries inside the Disney metaverse according to CEO Bob Chapek.

Augmented Reality Advertising

Games and app developers have proven the effectiveness of augmented reality advertising via mobile devices, and it is quickly becoming the preferred advertising method for mobile ads in general. In the metaverse, this would be the ability to place a 3D object or character into the physical world that can be interacted with, providing an immersive experience for the user.

Augmented reality advertisements allow brands to make more meaningful connections with their customer base by taking advantage of the emotions that can be evoked via an immersive experience, such as awe, surprise, or excitement by:

Hyper-personalized interactive elements anchored to physical locations or markers, such as digital art
Installations, product displays, or interactive billboards
Reactive animations that respond to a user’s movement or behavior
Spatial audio that tricks the user’s brain into perceiving real-world sounds as if they are coming from the virtual objects around them

What kind of AR advertising can we expect to find in the metaverse?

In a recent informational video, Meta showcased how art in physical spaces could come to life with interactive, moving 3D features in augmented reality, and even be shared within virtual spaces thereafter. Brands could partner with artists to feature their work in the metaverse or commission new art specifically for virtual spaces.

Just as product placement is used in traditional television and film advertising, brands can use virtual product placements anchored in physical spaces to place their products in a metaverse environment and bring digitally interactive features into physical storefronts.

Additionally, hyper-localized virtual searches could showcase products, reviews, and photos of brick-and-mortar locations, restaurants, and other in-person shopping points while simultaneously guiding potential customers to the location in real-time and space via mobile devices.

What are some examples of Augmented Reality (AR) Marketing and Advertising?

Some examples of augmented reality advertising successfully implemented outside of the metaverse include:

IKEA catalog AR advertising campaign. IKEA leveraged AR capabilities as early as 2013 in its furniture catalogs, giving customers the ability to view how pieces would look in their own homes before making a purchase. They made this concept a reality using an iOS app that could scan physical catalogs and present virtual representations of the furniture displayed on mobile screens as if it were in the user’s space.

Toys R Us Augmented Reality Easter Egg Hunt. Toys R Us partnered with Google’s Tango to offer an augmented-reality Easter egg hunt that hid virtual Easter eggs throughout physical stores in real-time. Using tablets, children scanned the store with their devices and could find virtual eggs by following instructions given via audio and visual cues like virtual easter bunnies, with the eggs containing prizes such as coupons for new toys.

Enhanced Social Media

Social media is being redefined as we know it thanks to the metaverse, which delivers brand new ways people can interact with each other and connect virtually. Advertisers can create social media experiences on behalf of brands that allow customers to connect with each other in virtual spaces and share their experiences.

Additionally, users will be able to bring their avatars from one social media platform into another in the same way we travel within the real world. Advertisers can leverage this seamless transition between social media platforms to create a cohesive and immersive advertising campaign that spans different channels.

4 Reasons Why Big Brands Are Moving Into the Metaverse

Forward-thinking brands have already started to establish their future within the metaverse. For example, Nike has teamed up with Roblox to create a new-age virtual store featuring mini-games and virtual product try-ons. Brands like Nike have good reason to be so interested in investing their digital marketing and advertising efforts into these futuristic channels. Though the potential advantages are too long to list, here are four main reasons why brands are moving into the metaverse:

1. Immersive, interactive capabilities for better-quality engagement and experience.

The metaverse combines the physical and virtual world in a whole new way, giving companies the ability to offer an escape from intrusive or overwhelming advertising. Users have immersive, interactive experiences that go beyond a 2D screen. This opens up new opportunities to communicate with customers and learn about them through gamification, data collection, and surveys while they are engaged with your product or service.

2. Better and bigger communities and stronger brand identity

Online communities in the metaverse have the potential to be much larger and more active than their physical-world counterparts. They also offer a unique opportunity for brands to build a strong identity and stand out from the competition. As users move between virtual worlds, they take their social graphs with them, making it possible for brands to maintain relationships with customers over an extended period of time and seamlessly between digital and real-life channels.

3. More effective and affordable advertising opportunities

AR and VR advertising is surprisingly affordable. In most cases, there is no need for the metaverse advertising budget to supersede that of traditional online budgets. The creative freedom for different marketing techniques provides ample room for budgets and campaigns of differing sizes. Additionally, the same applications and advertising spaces can be used for multiple campaigns, allowing for personal and localized advertising without significant extra costs or resources required.

4. Create new revenue streams

It is possible for businesses to generate revenue in addition to more traditional channels by building additional experiences on their websites or in the metaverse. This could include selling virtual property, providing design or development services, or charging for access to premium content or features.

Why should you use a metaverse advertising agency?

AdvertiseMint’s metaverse advertising experts and marketing professionals are here to help you take advantage of the future of advertising and build your brand in this new digital frontier.

Navigating the metaverse can be confusing. Using a metaverse marketing agency helps you focus on the most important opportunities for your objectives and make the most of your metaverse marketing efforts. When it comes to pricing, agencies can negotiate on your behalf, lowering your total costs. Lastly, they know the metaverse landscape, which includes trends, new opportunities, and long-term metaverse marketing strategies. Using an agency will help ensure your final objectives are met and your business continues to grow.

A Personal Message from the CEO

“I’d like to thank you for taking the time to visit our website. Our team of advertising experts is passionate about growing your business and being at the forefront of what’s next. We live and breathe the metaverse and are always looking for opportunities to help our clients stand out. If you’d like to know more about Metaverse advertising, we’d love to talk. Give us a call at 844-236-4686 or complete the form at the bottom of this page.” – Brian Meert, CEO of AdvertiseMint

Build Your Brand in the Metaverse

As one might imagine, with this new and expansive virtual world comes new possibilities for advertising. And as the metaverse continues to grow in popularity, so too will the need for businesses to find ways to reach potential customers there.

AdvertiseMint is a professional digital advertising agency that can help your brand navigate and succeed in the metaverse. Our team has experience in creating immersive and interactive advertising campaigns that take advantage of the unique capabilities of the metaverse.

If you’re interested in learning more about how your business can use the metaverse for advertising, please contact us today for a free consultation. We would love to help you build your brand in this exciting and ever-growing virtual world.

Metaverse, VR and AR Marketing/Advertising FAQ

What is augmented reality (AR)?

Augmented Reality is a technology that allows people to see virtual objects in the real world. Users are able to view content with their own eyes, rather than only through external displays like smartphones or goggles. This can be done thanks to newer technologies like smart glasses but augmented reality features are also often accessed via mobile devices.

What is virtual reality (VR)?

Virtual Reality is an experience that simulates reality. It may seem as if you are physically in a place where you are not, or physically interacting with objects that do not actually exist. Virtual realities currently exist mostly via popular games on external displays or through VR headsets, but virtual realities can also be created for social interaction, shopping, entertainment, and more.

Is there a difference between virtual reality and augmented reality?

Yes, there is a distinction between virtual reality and augmented reality. Virtual realities are completely immersive, whereas augmented realities are not. Augmented realities add digital elements to the user’s view of the real world, whereas virtual realities take users out of the real world and into a completely virtual one.

What is the metaverse?

The metaverse is an immersive virtual environment made up of shared experiences for users to explore. It is a place where people can interact and socialize with each other in new and innovative ways.

The metaverse most commonly refers to the environment that Meta (Formerly Facebook) is creating. However, other virtual worlds based on similar concepts have been thought up, experimented with, and created by other brands. Additionally, Meta has stated that they believe the metaverse should be created collaboratively, and they do not seek to have sole ownership of it.

How can AR and VR be used for marketing?

AR and VR can be used for marketing in a myriad of ways, some of which are more popular than others. Some common applications include:

Showing off products in a virtual space or environment
Immersive product demonstrations
Interactive tours of physical locations or facilities
360° video content
Adding digital elements to real-world photographs or videos
Creating completely virtual worlds or experiences for customers to explore

What are some challenges that need to be overcome for AR and VR marketing?

There are a few challenges that still need to be overcome for wider adoption of AR and VR marketing:

The cost of hardware is still relatively high, which can limit access to certain audiences.
The amount of time it takes to create virtual realities remains to be shortened, as it currently still requires significant investment in human capital.
The technology isn’t always accessible because not everyone can view AR elements on their current device or have the necessary gear required to experience VR. It also needs to reach beyond gaming and other entertainment, to become more useful in real-world applications.

What are some good examples of augmented reality?

Snapchat filters
Pokemon Go! (app)
Ingress (game)
Layar Reality Browser app is available for iOS and Android devices, as well as on the web

What are some good examples of virtual reality?

Simulator Games
VR Headsets like Oculus Rift, HTC Vive, Samsung Gear VR, Google Cardboard.
WebVR Experiments using A-Frame or three.js.

How can augmented reality boost online sales?

Augmented reality allows users to “try on” products before buying them, which boosts sales conversion rates. Brands are also able to give customers more information about their brand and the products that they offer with AR faces or images that are projected directly onto a user’s face via an app. Additionally, customers are more likely to make a purchase if they can experience the product in a realistic way. AR can also help remind customers about products that they have viewed online or in physical stores, which can boost return visits and sales. Finally, as augmented reality technology becomes more widespread, it is likely that customers will become more comfortable with making purchases using virtual and augmented reality devices, environments, and channels.

How will AR and VR impact marketing?

AR and VR will impact marketing in a variety of ways. One of the most direct impacts will be on the way that advertisements are created and consumed. Virtual and augmented realities provide a more immersive experience for users, which can lead to increased engagement with advertisements. Additionally, as virtual and augmented realities become more widespread, it is likely that there will be an increase in “advergaming” – or the use of games to market products – through virtual and augmented reality. Finally, the increased level of immersion that VR and AR provide will allow brands to increase their emotional connections with users by creating more immersive experiences for them.

What are some examples of popular metaverses and virtual worlds?

Decentraland
The Sandbox
Upland

What are the business opportunities in the metaverse?

There are a variety of business opportunities in the metaverse. Some of these opportunities include:

Creating and selling virtual world content, such as 3D models, textures, scripts, and more
Offering marketing and advertising services
Creating and selling AR and VR applications
Offering consulting services for brands looking to deploy AR and VR
Operating an online or location-based business that uses AR or VR as part of its customer experience

What is Horizon and how is it related to the metaverse?

Horizon is a virtual world that is being built on the foundation of the metaverse. The goal of Horizon is to provide a more user-friendly and versatile experience for users, as well as to offer additional capabilities for businesses and developers. Additionally, Horizon will serve as a testing ground for new features and enhancements that will be made available in the metaverse.

What are virtual economies?

Virtual economies are economies that exist entirely in virtual spaces like the metaverse. Some of these economies are for open use whereas others are created exclusively by private companies or individuals. A few examples of virtual economy features include:

Creating and distributing new currencies, either via cryptocurrencies like Bitcoin and Ethereum or via currencies specific to virtual worlds, like in-game currencies.
Creating and selling goods for users to purchase, which can be both physical goods like clothing, or digital goods like NFTs.
Running a business within a virtual world (e.g. a virtual bar for socializing) or having a virtual extension of a business that exists within the real world (e.g. a virtual store)
Renting or selling virtual property in a virtual world
Providing services to other users for gaming, work, entertainment, and more.