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You are here: Home / Amazon / No Profits, No Advertising: Amazon Implements New Rule

March 21, 2019

No Profits, No Advertising: Amazon Implements New Rule

5 / 5 ( 1 vote )
March 21, 2019
Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency

A new Amazon rule pressures vendors to sell profitable products.

According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. CNBC learned of this new rule from conversations with vendors and the emails they received from Amazon.

One of the emails CNBC obtained said that vendors must lower the cost of their products to become eligible for advertising again.

Vendors are not pleased with the new rule, and they are particularly unhappy with the lack of guidance when it comes to the steps they have to make to be qualified for advertising.

“The data and notifications that brands get are very minimal,” said one vendor to CNBC.

A spokesperson for Amazon defends the new rule, saying the change is a common practice done by many retailers.

“Like all retailers, Amazon decides which products to market and promote in our stores based on a variety of factors, such as relevancy, availability, profitability and other factors,” the spokesperson said to CNBC.

Although the new rule targets vendors that advertise on Amazon’s platform, it does not affect third-party merchants.

Written by Anne Felicitas, editor at AdvertiseMint, Facebook advertising agency

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Article by Anne Felicitas / Amazon / amazon, amazon ads, amazon advertising, amazon news, amazon updates, business, business news, business updates, news

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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