Growing Your Business Using OTT and Connected TV Ads
OTT (over-the-top) advertising involves advertising on OTT services, such as Hulu, Netflix, and Amazon. Using a smart TV, viewers can watch movies and shows through these streaming services.
With OTT advertising, you can combine the power of TV and digital advertising by placing TV-quality, non-skippable commercials in front of audiences while leveraging the analytics, tracking technology, and targeting tools similar to Facebook and Google’s. Here are more reasons to advertise on OTT and connected TV.
OTT and Connected TV Audiences Can’t Skip Ads
OTT and Connected TV Ads Are Presented in a Wider (TV) Screen
OTT and Connected TV Audiences Are not On-the-Go
What Can an OTT and Connected TV Advertising Agency Do for You?
Hulu Ads
Roku Ads
Amazon Fire TV Ads
AdvertiseMint OTT and Connected TV Advertising Agency Services
Account Manager
Graphic/Video Designer
A/B Testing
Remarketing
Video Captions
Ad Tech
Reporting
Clients and Testimonials
“AdvertiseMint helped me create Facebook ads, and I couldn’t be happier with the job they did. Their team is very knowledgeable, and they helped me create a Facebook ad campaign quickly while still explaining what they were doing every step of the way. I would highly recommend AdvertiseMint to anyone with a business looking to use Facebook as an Advertising tool. In the complicated world of social media advertising, they really know what they’re doing.”
– McCall, Florida
“Before I found AdvertiseMint, I had looked into several other companies that, on paper, appeared to be bigger and more established. However, during the vetting process, I was impressed with their communication and speed at which the projects were completed. It was for this reason that I chose to go with AdvertiseMint, and they continue to impress me with their knowledge, speed and communication.”
– Alex, California
“We have worked with AdvertiseMint for over a year, and I am grateful to have them as our Facebook advertising agency. They are very knowledgeable about Facebook, and they’re always fast to implement our requests. We have worked with them on sponsored posts, direct response, and dynamic product ads. They have always fought to get us a positive ROI.”
– Jim, California
“I work for a global brand with over 1.5 million followers. With that many followers, you would think we would have all our social media in order. Nope! We found AdvertiseMint online after searching for a Facebook marketing and advertising agency. We had a problem with our fan page verification, but, within a few hours, they had it resolved, and the verified icon was added to our site. Thanks!”
– Maricia, California
Introducing OTT and Connected TV Ad Targeting
Hulu
Demographics, geographic areas, content length, genres, and more
Amazon Fire
Search term, interest, product, auto, and more
Roku
Demographics, geographic areas, and more
Your OTT and Connected TV Advertising Options
Hulu
7-Second Commercial
Appears in any long-form content
15- or 30-Second Commercial
Appears in any long-form content
Custom Video
Hulu creates the ad for you
Ad Selector
Viewers choose between three ads to watch
Branded Entertainment Selector (BES)
Viewers select one long ad before the show or movie
Slate
A brand logo with a “This show is brought to you by…” message
Premium Slate
A 7-second video ad appearing before the show or movie
Action Bar
A banner-like ad appearing on the screen
Interactive Interstitials
Video commercial with a large action bar
Social Connect
Takes viewers to your social media accounts
Video with Ad Player Skin
A commercial with a graphic about the brand around the video box
Companion
Banner ads that appear alongside video ads
Content Player Skin
Background ad graphic stays while viewers watch a show or a movie
Interactive or Page Brand Placement
Standard banner ads that appear when viewers are browsing
Masthead Brand Placement
Your brand logo placed on home pages
Roku
Display Ads
Appears on the home screen of the My Channels section of Roku
Amazon Fire TV
Inline Ads
Appear on the bottom of the home screen
Banner Ads
Appear on the top of the home screen
Is OTT and Connected TV Advertising Right for You?
Answer the following questions to see if OTT and Connected TV are the right platforms for you.
1. Do you want to target audiences most likely to pay attention to your ads?
Because OTT and Connected TV audiences are not on-the-go, they are more likely to watch your ads from start to finish.
2. Do you want to use unskippable ads?
OTT and Connected TV ads are unskippable
3. Do you want your commercials to target the right audience?
OTT ads combine the creativity of commercials with the ad targeting powers of digital advertising such as Facebook and Google.
4. Do you want your ads to appear on a larger screen?
OTT and Connected TV ads appear on TV screens.
5. Do you want to spend less on TV ads?
You pay per ad views, not ad placement.
If you answered yes to any of these, then OTT and Connected TV advertising is the right fit for you.
Frequently Asked Questions
What are OTT ads?
OTT ads are ads that appear in OTT services such as Hulu, Amazon Prime Video, and Netflix.
How do you pay for OTT ads?
The pricing methods for OTT ads are the same for digital or social media ads. You pay per action, for example, views.
What are Connected TV ads?
Connected TV ads appear on the home screen of your Connected TV, among your apps such as Netflix, Hulu, and Amazon.
What is the difference between OTT and Connected TV?
OTT is the service that you can access on your Connected TV, smartphone, or tablet. Examples of OTT services are Netflix, Hulu, HBO Go, and Amazon. Connected TV is a smart TV that allows you to watch from OTT services using the internet.
How much does AdvertiseMint cost?
AdvertiseMint charges a flat agency rate of 10% to 30% based on your total ad spend. This fee includes an account manager, graphic designer, copywriter, A/B testing, and reporting. See our pricing here.
A Personal Invitation from Our founder
Hi. Working over the past 15 years in digital advertising and marketing, I’ve realized how vital it is to have great people on your team. Because the digital landscape is changing so quickly, it’s important to work with an OTT and Connected TV advertising agency that understands your goals, has a deep knowledge of the available tools, and clearly communicates the actions being implemented.
I founded AdvertiseMint to become the leading OTT and Connected TV advertising agency and to ensure you always receive the best possible return on your investment. I know there are many options when it comes to OTT and Connected TV advertising agencies, but I would love to prove that my team is the best choice to manage your OTT and Connected TV ads.
– Brian Meert, CEO and Founder, AdvertiseMint.com
AdvertiseMint | Facebook Advertising Agency
312 Arizona Ave, Santa Monica, CA 90401
1-844-236-4686
