AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Safari Blocks Like-Button Click Tracking on Websites

June 6, 2018

Safari Blocks Like-Button Click Tracking on Websites

Earlier this week Apple hosted its annual developers event where the company announced a slew of exciting updates to Apple devices. A new Safari update that Craig Federighi, senior vice president of software engineering, introduced may not be so exciting for Facebook. With this new update, Facebook, among other third-parties, can no longer track whether or not users click on engagement buttons and comment fields.

According to Federighi, when users click on any engagement button within a website, such as the like and share buttons, and leave comments in the comment field, they will receive a notification from Safari asking whether or not they want third-parties to track their behaviors. Users can then respond by clicking either “Don’t Allow” or “Allow.”

Craig Federighi introducing the new Safari update.

“We believe that your private data should remain private” was Federighi’s message to the crowd of developers.

Apple’s Safari update comes at a critical time when Facebook faces criticism over its inability to protect user data as evidenced by the Cambridge Analytica Scandal.

This isn’t the first time Apple released a product that stops website tracking. Last year, Apple released Intelligent Tracking Prevention, which dramatically reduces apps’ ability to track website behavior with cookies.

Apple isn’t the only company releasing tracking blockers after Cambridge Analytica. Shortly after the scandal was revealed to the public, Mozilla released Facebook Container, which blocks Facebook from tracking web activity on desktop, and Firefox Focus, a plugin that prevents Facebook from tracking user activity on mobile devices.

With Mozilla and Apple taking action directed against Facebook, who else will follow in these companies’ footsteps?

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.