AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Study Reveals Facebook as Primary Influencer of Purchases by Social Media Users

November 8, 2017

Study Reveals Facebook as Primary Influencer of Purchases by Social Media Users

Social media has more influential power than you may think. According to an August 2017 survey conducted by ViSenze, about half of social media users in the US indicated that social media influenced their decision to make a purchase at least once a month. Within that demographic, Facebook leads as the primary influencer of purchase decisions at 31.8 percent.

Photo Courtesy of eMarketer

What This Means

These survey findings, according to eMarketer, suggest that a last-click attribution is at play when it comes to purchase decisions made by social media users. In layman’s terms, that means information that the average user obtains from social media informs their decisions to make a purchase later on, whether it be online, in-store, or directly through Facebook.

By beefing up your Facebook ad campaign, even if users do not purchase your product directly through Facebook, you increase the likelihood that users will use the information to make an informed decision to purchase your product later.

Other Findings

Additional findings discovered through the ViSenze survey included the following:

  • 16.4 percent of participants said Pinterest influenced their purchase decisions
  • 12.5 percent said Instagram influenced their purchase decisions

Other research, from Open Influence, discovered the following:

  • 47.7 percent of US social media users made their most recent purchase from Facebook
  • 8.6 percent made their most recent purchase from Instagram
  • 32.4 percent of social commerce purchases fall in the category of fashion and apparel
  • 17.9 percent of social commerce purchases fall in the category of food and beverage

These findings are strong indicators of where marketers should focus the bulk of their social media campaigns, as well as what the biggest influences of purchase decisions are.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.