Have you heard of TikTok Live Shopping?
TikTok Live Shopping allows brands to showcase and sell their products during live streams. It’s like a virtual shopping experience.
This blog post will explore TikTok Live Shopping, how it works, and how to use it.
What is TikTok Live Shopping?
TikTok Live Shopping is an exciting feature that brings together the power of social media and e-commerce. It allows creators to sell products directly to their audience through live streams. TikTok Live Shopping takes live sessions a step further by enabling real-time product browsing and purchasing during the live stream.
How TikTok Live Shopping Works
Setting up a TikTok Live Shopping session is a breeze. Content creators simply have to start a live stream and showcase products they want to sell. They can use shopping tags and links to display product information, prices, and direct links to purchase pages. This seamless integration makes it convenient for viewers to buy products they like without leaving the TikTok app.
During the live stream, creators can access various tools and features to enhance the shopping experience. They can engage with viewers, answer questions, and provide product demonstrations. This interactive element helps build excitement and keeps viewers hooked, driving higher engagement and sales.
The Impact of TikTok Live Shopping on E-Commerce
With TikTok’s massive user base, Live Shopping has emerged as a game-changer in e-commerce. Brands and creators have harnessed their potential to reach millions of users quickly. The platform’s algorithm recommends live shopping streams to users based on their interests, boosting visibility and driving more traffic to the sessions.
The success stories of businesses, big and small, have been inspiring. Content creators, influencers, and brands have reported significant boosts in sales and brand exposure, with Walmart being a good example. The brand had seven times more views than expected and increased its views by 25% after its first live shopping event. Hence, you should have no doubts TikTok Live Shopping is a potent tool for business growth.
How To Go Live on TikTok
To go live on TikTok, you must meet some requirements and follow certain steps.
- Your TikTok account must be at least 16 days old.
- You need to have at least 1,000 followers to go live.
Steps to Go Live on TikTok
- Open the TikTok app: Launch the TikTok app on your mobile device.
- Tap the “+” button: Look for the “+” button at the bottom center of the screen. This button allows you to create a new post or go live.
- Access the “Live” option: After tapping the “+” button, you’ll see a row of options at the bottom of the screen. Swipe left until you find the “Live” option, which looks like a small video camera icon with a wave around it.
- Enter a title for your live stream: Before going live, TikTok will prompt you to enter a title for your live stream. Choose an engaging and descriptive title that attracts viewers.
- Set up your privacy settings (optional): By default, your live stream will be public, visible to all your followers. If you want, you can change the privacy settings to “Friends” or “Off” in the “Who can view” section. Note that if you set it to “Off,” no one can view your live stream.
- Add a cover photo (optional): You can add a cover photo for your live stream. This will be the thumbnail that viewers see before joining your live stream.
- Start the live stream: Once you’ve entered the title and made any desired adjustments, tap the “Go Live” button to start your live stream.
- Interact with viewers: While live, you can see the number of viewers and comments on the screen. Interact with your audience by responding to comments, answering questions, and engaging with viewers to keep them interested.
- End the live stream: When you’re ready to end the live stream, tap the “X” button at the top-right corner of the screen. TikTok will prompt you to confirm that you want to end the live stream.
- Save the live stream (optional): After ending the live stream, TikTok will allow you to save the video to your device. If you want to keep a copy of the live stream for future use, select “Save Video.”
How To Set Up TikTok Live Shopping
You can follow these general steps to schedule a live shopping event:
- Ensure eligibility: Check if your TikTok account meets the criteria for accessing TikTok Live Shopping. Look for any updates or announcements regarding eligibility on TikTok’s official website or through the app’s announcements.
- Set up a business or creator account: If you haven’t already, switch to a Business or Creator account, which may be necessary to access TikTok Live Shopping features.
- Understand TikTok Live Shopping: Familiarize yourself with the TikTok Live Shopping feature and its functionalities. Review any guidelines or best practices provided by TikTok.
- Choose products: Decide the products you want to showcase and sell during your live shopping event. Ensure that the products align with your audience’s interests and preferences.
- Schedule your event: Click on the calendar at the top right corner of your profile. Select “Create an event.” Enter the event’s details and wait for approval.
- Promote the Event: Build anticipation for your live shopping event by promoting it through your TikTok account, other social media channels, or mailing lists.
Ideas for Your TikTok Live Shopping Event
Here are some creative ideas to make your TikTok Live Shopping events engaging and successful:
- Flash sales and limited-time deals: Create a sense of urgency by offering exclusive discounts and limited-time deals during the live shopping event. Highlight the savings and encourage viewers to make purchases while the offers last.
- Product showcases and demos: Showcase your products in an entertaining and informative way. Conduct live demos, explain product features, and answer questions from viewers to help them make informed purchasing decisions.
- Influencer collaborations: Collaborate with popular influencers or creators who align with your brand. They can help promote your products, bringing in their audience and increasing your reach.
- Behind-the-Scenes Product Creation: Take viewers behind the scenes of your product creation process. Show them how your products are made, adding a personal touch to the shopping experience.
Final Thoughts on TikTok Live Shopping
TikTok Live Shopping events combine the excitement of live streaming with the convenience of online shopping. Use this feature to boost your sales and brand visibility.
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Frequently Asked Questions on TikTok Live Shopping
How long does a live stream last?
You can choose the duration of your TikTok live videos, as there is no time limit. However, TikTok suggests you live stream for at least 30 minutes. Generally, live shopping events go on for at least an hour.
When did live shopping on social media boom?
Live commerce purchases worldwide increased by 76% from March 2020 to July 2021, and the industry continues to grow.
Is there a way to connect the TikTok shop to an ad account for advertising?
There are two methods to connect a TikTok shop to your Ad Account:
- You can link one or more Ad Accounts to advertise in Seller Center.
- To advertise on TikTok Shops for business purposes, please request access to one or multiple shops in the Business Center.