Frequency is the average number of times your ad was shown to each person while reach is the number of people who have seen your post. Your post counts as reaching someone when it’s shown in News Feed both on desktop and mobile. Be wary, however, that the number for reach Facebook gives you is misleading. For example, if one person has seen your post twice, that counts as two for that one person. That is, if ten people have seen your post once and two have seen it twice, Facebook will report that number as 14 for reach.
It is important to keep track of your reach to gauge whether or not your targeting is effective. If your reach is low, perhaps edit your targeting. The best way to see which strategy works with reach is to A/B test. For example, test one target against another to see which delivers the best results. This is a common strategy for any advertising agency.
Step 1: Go to Power Editor
Access Power Editor from business.facebook.com. Click the “Business Manager” tab located on the upper left hand corner of the screen. On the drop-down menu, click “Power Editor“.
Step 2: Choose a campaign
Click the campaign from which you want to view your reach.
Step 3: You’re done!
Each individual reach for each ad should be listed under “Performance“. Other information provided includes impressions, results, and cost, among many others.
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