December 14, 2018
Anne Felicitas, editor at AdvertiseMint, Facebook advertising agency
You log in to your Instagram profile to find an exciting surprise—you finally reached one million followers! You utter a high-pitched squeak, elated to see this milestone. Wait till your friends hear about this…
In a split second, your follower count drops from one million to 100k to 99k to 89k. What is happening? Why are people leaving? What did you do wrong to deserve this cruel injustice?
Instagram followers rise and fall like a dizzying Six Flags roller coaster. Often, the reasons for their sudden abandonment is unbeknownst to you. Was it because of your latest workout post?
With Instagram’s new creator account, you no longer have to wonder why followers are leaving. The new account category comes with tools to satisfy influencers’ needs, such as growth insights and messaging filters.
As reported by The Hollywood Reporter, Instagram is testing creator accounts for high-profile influencers and celebrities. Currently, Instagram offers two profiles for users, personal and business. A personal account is the default option used by regular Instagrammers. A business account provides tools for businesses and brands, such as insights and profile call-to-action buttons.
The new creator account contains tools unavailable to business and personal accounts. One is the growth insights tools, the most notable feature of them all. It helps influencers monitor and understand their following by showing them weekly and daily data on the number of follows and unfollows, as well as the content that triggered those events.
The creator account also has Direct tools that help influencers filter messages as read, unread, and flagged, a welcome feature to those who often receive a large influx of messages from fans and brands. The account also allows influencers to remove the call or email call-to-action button from their profiles.
According to The Hollywood Reporter, Instagram is testing the creator account with a small beta group. Next year, however, the social media company will roll out the account to a wider community. I bet you’re hoping that’s you.
Written by Anne Felicitas, editor at AdvertiseMint, Facebook advertising agency
