Anna Hubbel, Contributing Writer at Advertisemint, the #1 Facebook advertising agency
Page likes function as credibility: if people like your business, it’s likely because it offers high-quality products and services. Ask any Facebook advertising company. Page likes also function as social proof: if a woman’s friend with whom she shares interests with likes your business, that woman will also likely have an interest in your business. Because garnering page likes is important, here is a list of 10 ways you can increase likes on your Facebook Page compiled by the #1 Facebook ad agency.
1. Use Strong Images Regularly
Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sell clothing, make sure you include the items you sell in the image, make the images look professional, and portray the items in a captivating way by, for example, instructing the model wearing your product to pose in a way that makes the clothing appealing.
You want to include images to all of your Facebook page posts because users are more attracted to images, which are more captivating than plain text. The more posts you captivate users with, the more likely you’ll receive page likes.
2. Connect with Other Pages
Follow pages with niches similar to yours. For example, if you’re a photographer, engage with other photography pages by liking and commenting on their posts through your Facebook page account. However, be careful not to leave irrelevant comments that may be misread as spam, such as commenting with an overflow of hashtags or links.
Engaging with other pages increases your exposure, as well as communicates to Facebook what your page is all about, making Facebook more likely to suggest your page to users who already follow pages similar to yours.
3. Include a “Like” Button on Your Website
Customers that visit your website are a great audience to target for Facebook page likes, as they are already interested in your business. By installing the Like Button plugin to your website, users browsing your products or reading your blog (if you have one) can easily and non-intrusively like your page.
4. Give Your Audience Something Personal
Obviously, you don’t want to treat your business page like you would your personal profile. However, throw in a post now and then to let your audience know there is a relatable person behind your business. For example, if you run a family-owned restaurant, post a picture of a family member’s birthday celebration with a brief message about who it is, using real human emotion. By adding a personal touch to your page, users will see you more as another interesting friend on Facebook, rather than a business just trying to advertise.
5. Completely Fill in the About Section
Completely means putting all the information in there: the link to your website, your business address, the year your company was founded—all of it. This may feel like a slower, less proactive way to attain likes, but it does help because it establishes credibility.
6. Make Your Profile and Cover Photos Count
Use professional photos that fully communicate your brand. Because these are the first things users see when they visit your page, it’s important to make a great first impression. Think of them like you would a sign for a brick-and-mortar store.
7. Embed Posts on Your Website or Blog
Copy and paste code for one of your top-performing Facebook posts into the backend of your website or blog. That way, visitors to your site will see it and can simply click on it to view and (hopefully) like your page.
8. Incorporate Video into Your Marketing Strategy
One of the best ways to engage with users is through video. Make high-quality videos that show your product or tell a story about your brand. Use colorful and compelling footage and informative text overlay to draw viewers in. Do something unique that will leave your viewers wanting more, as well as encourage them to like your page.
If you need more help creating Facebook ads, you can read this post about the four tips for creating great Facebook video ads.
9. List the Page You Manage on Your Personal Profile
On your personal profile, under “Intro,” you can add links to Facebook pages you manage. This means friends can click on the links and visit your page, increasing your chances of gaining more like. As a result, friends of your friends will see that they liked your page and will be inspired to do the same.
10. Write Stellar Copy
As simple as it may sound, writing a compelling post that also clearly and succinctly conveys your message in a way that attracts followers is challenging. You don’t want to write too much or too little, and you want to write without any grammatical errors, as this harms your credibility.
The better you write, the more likely you are to attract users and, subsequently, more likes.