Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account.
Amazon lets you assign users either editor or admin access. The former gives a user the ability to change content, create new ads, and manage existing campaigns. The latter gives a user those same abilities, plus the ability to change payment settings and add or remove other users.
Here’s how to give a user access to an Amazon ad account.
Step 1: Sign in to your Amazon ad account and select “User Management.”
In the “User Management” page, you can view a list of users currently accessing your Amazon Ad account. To add a new user, click on the “Add User” option and enter the email address of the individual you wish to invite.
Choose the appropriate permission level for the new user, ensuring it aligns with their responsibilities. Once the invitation is sent, the user will get an email to verify their identity and accept the invitation. Review and manage permissions before finalizing access for new users, and remember to monitor and adjust user access as needed regularly.
Utilizing the “User Management” feature lets you maintain control and security over your Amazon Ad account while promoting efficient collaboration among team members.
Step 2: In the box that appears, enter the name and email of the user you want to add. When you’re finished, select “Invite User.”
Once you’ve accessed the “User Management” section in your Amazon Ad account, you will see a box where you can enter the name and email address of the user you want to add. Make sure to provide accurate information to avoid any issues with the invitation process.
After entering the user’s details, review them to ensure correctness. Once you are satisfied, proceed by clicking on the “Invite User” button. By doing so, an invitation email will be sent to the specified email address, containing instructions for the user to verify their identity and accept the invitation.
This step ensures that only authorized individuals gain access to your Amazon Ad account, contributing to a secure and well-managed advertising experience.
Step 3: Choose the level of access you want to give each user you add to the account.
When adding a new user to your Amazon Ad account, it’s crucial to choose the appropriate level of access that aligns with their role and responsibilities. Amazon offers different permission levels, each with specific access rights:
- Account Manager: This level provides full access to the Amazon Ad account, allowing users to create, modify, and delete campaigns, as well as view performance reports and manage billing information. Account Managers have comprehensive control over the account and are ideal for individuals responsible for strategic decisions and overall management.
- Campaign Manager: Users with this permission level can create and manage campaigns but do not have access to sensitive billing details. Campaign Managers are suitable for team members involved in day-to-day campaign optimization and monitoring.
- Analyst: This level allows users to view campaign performance and generate reports but does not permit them to make changes. Analysts are best suited for those who need insights and data analysis without direct campaign management responsibilities.
Carefully assess the roles and responsibilities of each user you add, and select the most appropriate permission level for them. Granting the right level of access ensures efficient collaboration, protects sensitive information, and streamlines advertising management within your Amazon Ad account.
Why do you need to grant Access to Your Amazon Ad Account?
Granting access to your Amazon Advertising account is essential for collaboration with agencies, partners, or experts who can optimize your ad campaigns and leverage their expertise.
It allows you to delegate specific advertising tasks, share account management responsibilities within your organization, and provide reporting access to stakeholders without compromising account control. By giving access, you can focus on other aspects of your business while ensuring that advertising efforts are effectively managed.
However, it’s crucial to be cautious and grant access only to trusted individuals or entities to maintain security and protect sensitive data within your Amazon Ad account. Regularly reviewing and auditing user access helps maintain control and ensures the safety of your advertising campaigns.
Why is granting access to my Amazon Ad account important?
Granting access allows you to collaborate with team members or agencies, leveraging their expertise to optimize and manage advertising campaigns effectively. It enables specialized roles, enhances efficiency, and empowers your team to work together seamlessly.
What are the different user permission levels available for Amazon Ad accounts?
Amazon offers three main permission levels: Account Manager, Campaign Manager, and Analyst. Each level has specific roles and responsibilities, from comprehensive control to limited view-only access. Assigning the right level of permission ensures the security and efficiency of your campaigns.
How do I add a new user to my Amazon Ad account?
To add a new user, sign in to your Amazon Seller Central account, navigate to the Amazon Advertising dashboard, and access the “User Management” section. Enter the user’s email address and choose the appropriate permission level for their role. Then, send the invitation, and the user will receive an email to verify their identity and accept the invitation.
Can I revoke access to my Amazon Ad account if needed?
Yes, you have full control over user access. If users no longer require access or their role changes, you can revoke their permissions from the “User Management” section. Regularly reviewing and managing user access ensures the security of your account.
What are some best practices for managing user access to my Amazon Ad account?
It’s essential to carefully assign permissions based on the user’s role and responsibilities. Regularly review and adjust user access as needed. Train new users to ensure they fully understand their permissions and obligations. Additionally, maintain a clear and organized record of users with access for easy monitoring.