Naturally, the primary goal of any business is to maximize profits, which is an easy task only if the business has a strong, loyal customer base. But creating a strong customer base is not an easy task, and you have to thrive and strive to achieve it.
Today, conversion rate optimization has become a crucial component of digital marketing because it optimizes business websites and eCommerce stores and eventually increases conversion rates. So how do you optimize your conversion rate?
Prioritize the ‘About Us’ Page
Before anything else, take advantage of the “About Us” page to let people know about your existence and your products. Almost all visitors will check this page because they want to see whether they can trust your products and your ability to deliver. The page should include business goals, values, products and services overview, and a brief historical background about the business.
Update Your Website Content
Everyone hates to click on a link that dates back to 10 years ago. While it may still show authority, old material is not a good content to show to everyone. Nobody wants to read information that is outdated.
The content must also be understandable and exciting to everyone from different walks of life. It should be clear and concise because people are not interested in reading filler content.
Use Video Marketing
Video views on YouTube tell both the YouTube and Google bots that people love your content. This, in turn, increases your content ranks and shares, eventually increasing the conversion rate.
Don’t forget that not everyone loves to read a 1,000-word blog post when they could watch a two-minute video of the same content. The delivery of the content increases the conversion rate and convinces more people to try your products.
So, why don’t you try out your conversion rate optimization process today. Below is an infographic with more tips (46 to be exact) on how to increase your conversion rates.