One of the first things a user does when researching a company is check its Facebook Page. They do this to make sure a product or service is coming from a credible company, and a Facebook profile is a strong indication of that.
As an advertiser, you want users to trust your company or brand. Here are six elements your Facebook profile should have to communicate to users that you are a trustworthy entity.
1) Use Company Logo as Profile Picture
Your profile picture is the first thing users see, which makes it even more important that it be unique and well-designed.
Not sure how to make a good logo? Use Logojoy to create and design a stellar logo for Facebook. Logojoy allows you to browse example logos for inspiration, view real-life mockups, create custom layouts, and download the files to use wherever you like.
2) Gain Reviews
One of the best ways users can tell if you’re a credible and trustworthy company is through word of mouth. The best word-of-mouth resources in the online and social media world are reviews and comments.
Afraid of negative reviews? Don’t be. Allowing users to see even your bad reviews conveys transparency. Deleting a bad review, on the other hand, gives users reason not to trust you. A Facebook profile that is upfront and honest is a trustworthy one.
In the slight chance that you do receive a bad review, respond promptly to resolve the issue and communicate an apologetic tone to demonstrate excellent customer service.
However, you should also reply to positive reviews with enthusiastic thank yous because doing so helps increase customer satisfaction through acknowledgment and validation.
3) Post Frequently
An active page is a trustworthy page. A Facebook page that fails to post frequently sends a message to users that your company or brand isn’t connected with its followers and thus must fall short in the provision of satisfactory customer service.
4) Gain Followers
By connecting with users through posts and reviews, you can build your Facebook following, which in turn improves your credibility and legitimacy as a business. When users see that others trust you, they too will consider your business or brand a trustworthy entity.
5) Link to Your Company Website and Other Social Media Accounts
To show users you aren’t an estranged, suspicious Facebook account, include a link to your company website as well as links to other social media pages. This way users can do further research on you if they feel so inclined, improving your trustworthy persona.
6) Include a Physical Address
What better way to show users your business exists than to give them an actual address for your physical location? This allows users to locate your business on Google Maps. Make your business identifiable and, ultimately, reliable, and provide an address for your brick-and-mortar store or office.
Keep these six elements in mind when building your social media presence, and you’re well on your way to a successful (and trustworthy) online existence.