Meta GEM is Meta's new ads foundation model for Facebook and Instagram, designed to decide which ads to show to which people with far greater accuracy. By placing Meta GEM at the center of the ads recommendation system, Meta aims to deliver more relevant ads for users and stronger performance and … [Read more...]
Executive Summary
Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI … [Read more...]
If you can generate world-class visuals in minutes and test them by the dozen, you win more auctions and lower costs... fast. This guide shows how to turn Midjourney images into Midjourney Meta ads that scale profitably. You’ll get a repeatable workflow, prompt frameworks, compliance guardrails, … [Read more...]
Executive Summary
This guide shows how to pair native TikTok Spark Ads with AI-driven targeting and creator collaborations to drive more qualified leads at a lower cost per lead (CPL). You’ll learn what Spark Ads are, why creator content outperforms polished studio ads, how TikTok’s machine … [Read more...]
Executive summary: You get an AI ad targeting & creative revenue boost when audience modeling and modular creative testing move together. When clean signals, disciplined experiments, and simple unit economics line up, brands capture incremental revenue, protect margins, and scale across channels … [Read more...]
Executive Summary: OpenAI Company Knowledge connects ChatGPT to a business’s approved work apps and surfaces answers with citations while honoring existing permissions. Used well, OpenAI Company Knowledge cuts the time from “where is that doc?” to “here’s the decision,” which improves proposal … [Read more...]
In today’s hyper-competitive marketplace, mid-sized companies are constantly seeking innovative ways to boost revenue and gain a competitive edge. One transformative approach that has gained significant traction is AI-powered audience segmentation. By leveraging artificial intelligence to analyze … [Read more...]
As the digital advertising landscape continues to evolve at a breakneck pace, Facebook remains a powerhouse platform for brands aiming to connect with their audience. With artificial intelligence (AI) technologies advancing rapidly, 2025 promises to be a transformative year for Facebook advertising. … [Read more...]
For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We're talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with … [Read more...]
In today's fast-paced digital advertising world, the fusion of AI and copywriting offers copywriters a blend of creativity and efficiency. AI-powered prompts are valuable tools that help generate innovative ideas and streamline the copywriting process. This article will explore how utilizing AI … [Read more...]
