A strikethrough is a typographic presentation of words with a horizontal line through their center, effectively crossing them out. It indicates text that has been deleted or is considered irrelevant or no longer applicable. In written documents, it's often used as a way of tracking edits or showing … [Read more...]
Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially "free" coverage that comes from third-party sources. This could be in the form of media … [Read more...]
What is a Referral Program, and Why Do Companies Use It?
A referral program, often rooted in referral marketing, is a strategic approach where businesses incentivize their current customers to promote their product or service to new potential customers. Through word-of-mouth marketing, existing … [Read more...]
NPS stands for "Net Promoter Score." It is a metric used to measure customer satisfaction and loyalty. The NPS is calculated based on responses to a single question: "On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague?" Based on their ratings, … [Read more...]
Pay Per Click management refers to the process of overseeing and handling a company's or individual's PPC ad strategy and budget. This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach … [Read more...]
What is the average order value (AOV) in e-commerce?
The average order value (AOV) measures the average dollar amount spent every time a customer places an order on a website. Essentially, it's the total revenue divided by the number of orders.
Why is AOV an essential e-commerce metric?
AOV … [Read more...]
What Is a Hyperlink in the Context of Web Pages and Documents?
A hyperlink, often simply referred to as a "link," is a reference or navigation element in a document or web page that allows readers to jump to another location in the same document, to a different document, or an entirely different … [Read more...]
What does SKU mean?
A stock keeping unit (SKU) is a unique alphanumeric code assigned to a specific item in inventory, allowing for precise tracking, identification, and differentiation of products within a retailer's range or a warehouse's inventory. SKUs are essential for inventory management, … [Read more...]
What is AVOD?
AVOD, or "Advertising-Based Video On Demand," is a digital streaming service where users can access and watch video content for free, but are presented with advertisements during the viewing experience, generating revenue for the platform and content creators.
AVOD, SVOD, TVOD: What … [Read more...]
A VAST tag is a digital video ad serving template in XML format that provides a standardized structure for publishers and advertisers to serve, track, and measure video advertisements across various online platforms. VAST stands for "Video Ad Serving Template" and is established by the Interactive … [Read more...]
