User Acquisition (UA) refers to the strategies and actions undertaken by businesses to attract and onboard new users or customers to their products or services, often measured by the number of new users gained within a specific timeframe. Why is User Acquisition Important for Businesses? User … [Read more...]
What is Mobile Marketing?
Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. What is the … [Read more...]
What is m-Commerce – Mobile Commerce?
Mobile commerce, often abbreviated as m-commerce, refers to the buying and selling of goods or services using mobile devices, such as smartphones and tablets, typically through mobile apps or optimized websites. It encompasses a variety of transactions, including online shopping, mobile banking, and … [Read more...]
What Is Attribution Modeling?
An Attribution Model is a framework used to assign value or credit to different touchpoints in a customer's journey, helping marketers understand which channels or actions contribute most effectively to a desired outcome, such as a conversion or sale. How Does Marketing Attribution Impact … [Read more...]
What is ASO – App Store Optimization?
App Store Optimization (ASO) is the process of optimizing various elements of an app's listing in app stores (like the Apple App Store or Google Play Store) to maximize its visibility, increase the number of downloads, and rank higher in search results within the stores. Which App Stores Should You … [Read more...]
What Is an Impression?
With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is … [Read more...]
What Is Metagaming?
Metagaming refers to a strategy in gameplay where a player's decisions are influenced by external knowledge or information not available to their character or within the game's universe. This external knowledge often pertains to the game's broader tactics, trends, and environment (the "meta"), … [Read more...]
What is Conversion Rate?
Conversion rate refers to the percentage of visitors on a website, app, or digital platform who take a specific desired action, often culminating in a sale, sign-up, or any other measurable event. How to Find the Conversion Rate? Determining the conversion rate is straightforward. It's the ratio … [Read more...]
Demystifying PPC Marketing: A Comprehensive Beginner’s Guide
Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today's changing digital landscape, where online visibility is crucial. If you're new to PPC, fear not - this comprehensive beginner's guide will walk you through the fundamentals, … [Read more...]
15 Tips to Maximize Your Return on Ad Spend (ROAS)
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary … [Read more...]
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