Introduction to Cost Per Thousand Impressions (CPM) Cost Per Thousand Impressions, abbreviated as CPM, is a foundational digital marketing metric. Essentially, CPM quantifies the amount an advertiser is charged for a thousand views or impressions of their advertisement on a web page or digital … [Read more...]
What Is A Device ID?
Definition of Device ID A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike. The … [Read more...]
What Is An Advertiser?
Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. Mobile app advertisers specialize … [Read more...]
What is a Cohort?
Definition of Cohort In mobile marketing, a cohort refers to a group of users who share a common characteristic within a defined period, often based on their acquisition date, behavior, or engagement level. By segmenting users into cohorts, marketers gain valuable insights into user patterns and … [Read more...]
What is Programmatic Media Buying?
Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. Unlike traditional media buying methods, where ad spaces are bought and negotiated manually, programmatic advertising employs technology to streamline the … [Read more...]
What Is Retention Rate?
Introduction to Retention Rate The retention rate signifies the percentage of users who continue to use an app a certain number of days after its installation. This metric is a clear indicator of an app's enduring appeal and usability. While an app may garner numerous downloads, its true success … [Read more...]
What is a SDK – Software Development Kit?
Definition of Software Development Kit An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services. For instance, the Android SDK is meticulously tailored for … [Read more...]
What is Deep Linking?
Definition and Introduction to Deep Linking Deep linking refers to the technology that enables links to direct a user to a specific, targeted app content, whether or not the app is already installed. Unlike traditional web links that route users to the homepage of a website, a deep link can take … [Read more...]
What is a Demand Side Platform (DSP)?
What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Acting as a pivotal component of the programmatic … [Read more...]
What is IDFA?
Definition of Identifier For Advertisers (IDFA) The Identifier For Advertisers, or IDFA, is a unique, device-specific identifier utilized predominantly on Apple's iOS devices, such as iPhones and iPads. Designed primarily to aid advertisers in delivering personalized and targeted advertising to … [Read more...]
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