What does SKU mean? A stock keeping unit (SKU) is a unique alphanumeric code assigned to a specific item in inventory, allowing for precise tracking, identification, and differentiation of products within a retailer's range or a warehouse's inventory. SKUs are essential for inventory management, … [Read more...]
What Is Advertising Based Video on Demand (AVOD)?
What is AVOD? AVOD, or "Advertising-Based Video On Demand," is a digital streaming service where users can access and watch video content for free, but are presented with advertisements during the viewing experience, generating revenue for the platform and content creators. AVOD, SVOD, TVOD: What … [Read more...]
What is a Vast Tag?
A VAST tag is a digital video ad serving template in XML format that provides a standardized structure for publishers and advertisers to serve, track, and measure video advertisements across various online platforms. VAST stands for "Video Ad Serving Template" and is established by the Interactive … [Read more...]
What is Churn Rate?
Churn rate is the percentage of customers or subscribers who stop using a company's product or service during a specific time frame, indicating the rate at which a business loses its customers or subscribers over that period. Why is keeping an eye on customer attrition vital for success? Financial … [Read more...]
What is an application programming interface (API)?
An API, or Application Programming Interface, is a set of rules and protocols that allows different software applications to communicate with each other. Why Are APIs Essential in Software Development? In the digital age, the backbone of many software systems and web applications is the API. Think … [Read more...]
What Is a Twitter Handle?
Definition of Twitter Handle A Twitter handle, often known as a username, is the unique identifier associated with every Twitter account. It's what follows the "@" symbol in tweets and helps users to connect, mention, and direct message each other on the platform. This handle is not just limited … [Read more...]
What is Discount Code?
Introduction to Discount Code A discount code is a specific string of numbers, letters, or combinations thereof provided by e-commerce platforms to shoppers. This code, when applied during the online checkout process, allows customers to benefit from a reduced purchase price or other promotional … [Read more...]
What is Share of Voice (SOV)?
Introduction to Share of Voice (SOV) Share of Voice measures the percentage of your brand's mentions or presence in comparison to its competitors within a specific market or on platforms like social media. It's more than just a metric; it's a reflection of your brand's popularity and a testament to … [Read more...]
What is App Tracking Transparency(ATT)?
Definition of App Tracking Transparency (ATT) App Tracking Transparency (ATT) is a privacy feature introduced by Apple, aimed at enhancing user privacy and data control within iOS apps. Integrated into the iOS 14.5 update, ATT requires app developers to display a prompt to users requesting their … [Read more...]
What is an In-game purchase?
Introduction to In-Game Purchase An in-game purchase refers to any transaction made within a digital game to acquire specific content, enhancements, or features. Often linked to mobile game environments but prevalent in console and online games as well, these purchases allow players to unlock new … [Read more...]
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