Executive Summary: The No-PhD AI Media-Mix Model for Growth-Stage Brands
The right AI media-mix model is the ultimate answer for growth-stage brands spending $30k-$300k per month who are tired of attribution guesswork. In a world where third-party cookies are disappearing and privacy regulations … [Read more...]
Understanding the TikTok Oracle Deal and What It Means for Your Advertising Strategy
After years of legal battles and uncertainty, the TikTok Oracle deal is finally done. In a landmark agreement announced in January 2026, TikTok's Chinese parent company ByteDance partnered with a group of American … [Read more...]
Apple Search Ads placements are expanding in March 2026, creating unprecedented opportunities for app marketers to reach high-intent users on the App Store. The App Store is a bustling marketplace, and standing out requires a smart approach to user acquisition. For years, Apple Search Ads has been a … [Read more...]
AI Targeting for Higher Education: Transforming Enrollment in 2026
AI targeting for higher education is revolutionizing how colleges and universities connect with prospective students in 2026. The world of higher education is undergoing a seismic shift as digital natives expect personalized … [Read more...]
Meta GEM is Meta's new ads foundation model for Facebook and Instagram, designed to decide which ads to show to which people with far greater accuracy. By placing Meta GEM at the center of the ads recommendation system, Meta aims to deliver more relevant ads for users and stronger performance and … [Read more...]
Executive Summary
Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI … [Read more...]
If you can generate world-class visuals in minutes and test them by the dozen, you win more auctions and lower costs... fast. This guide shows how to turn Midjourney images into Midjourney Meta ads that scale profitably. You’ll get a repeatable workflow, prompt frameworks, compliance guardrails, … [Read more...]
Executive Summary
This guide shows how to pair native TikTok Spark Ads with AI-driven targeting and creator collaborations to drive more qualified leads at a lower cost per lead (CPL). You’ll learn what Spark Ads are, why creator content outperforms polished studio ads, how TikTok’s machine … [Read more...]
Executive summary: You get an AI ad targeting & creative revenue boost when audience modeling and modular creative testing move together. When clean signals, disciplined experiments, and simple unit economics line up, brands capture incremental revenue, protect margins, and scale across channels … [Read more...]
Executive Summary: OpenAI Company Knowledge connects ChatGPT to a business’s approved work apps and surfaces answers with citations while honoring existing permissions. Used well, OpenAI Company Knowledge cuts the time from “where is that doc?” to “here’s the decision,” which improves proposal … [Read more...]
