Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary … [Read more...]
The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form … [Read more...]
In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Platforms such as TikTok, Facebook, and Google have become saturated with content, making it increasingly difficult for … [Read more...]
Today, Google held its annual developer conference, Google IO. Among the many announcements made during the keynote address, one of the most exciting was the unveiling of Google Bard, a revolutionary new language processing tool that promises to change the way we interact with … [Read more...]
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your … [Read more...]
Because the landscape for Facebook advertising is continually changing, we often found it difficult to stay on top of all the Facebook marketing partner changes. Our team took a moment to streamline the information so that it's easier to stay on top of all the different ad technology and popular … [Read more...]
If you are advertising on Snapchat and looking to hire an agency, AdvertiseMint would love to help you succeed. Here are the steps you'll need to follow in order to add AdvertiseMint to your Snapchat ad account. If you already have a Snapchat ad account set up, proceed to Step 5.
1: Create a … [Read more...]
Facebook had their quarterly shareholders' meeting today which gave some insights into Facebook's future. Here are the top Facebook trends to expect for 2017.
1. Facebook Is Going "Video First"
Mark mentioned this several times during the call. Facebook is continually innovating when it comes to … [Read more...]
Many companies hire an agency to oversee their Facebook advertising, Snapchat advertising, or Instagram advertising. Hiring a FB ads agency allows companies to outsource a team of experts at a fraction of the cost of hiring a full-time digital marketing expert. Also, agencies can start and stop on a … [Read more...]
