Love is in the air. As Valentine's Day approaches, Snapchat has unveiled key insights to help brands create impactful campaigns that resonate with users during this season of love. According to Statista, the number of Snapchat users in the USA is expected to reach a whopping 91.1 million in 2025. As … [Read more...]
Rethinking B2B Marketing Budgets
When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the … [Read more...]