April 23, 2018 Carylanne Crowne If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows … [Read more...]
Advertisers Now Have Full Screen Support for All Instagram Story Ads
April 21, 2018 Anna Hubbel There’s no screen like a full screen when it comes to creative ads. In a business blog post, Instagram announced that all ads in Instagram Stories will now be automatically converted to full screen. Making It Happen So let’s say you have a photo or a video (under … [Read more...]
US Marketers Leaving TV for Digital, OTT
April 20, 2018 Sean Ross Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to … [Read more...]
- 1
- 2
- 3
- …
- 170
- Next Page »
