Definition of Cohort In mobile marketing, a cohort refers to a group of users who share a common characteristic within a defined period, often based on their acquisition date, behavior, or engagement level. By segmenting users into cohorts, marketers gain valuable insights into user patterns and … [Read more...]

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. Unlike traditional media buying methods, where ad spaces are bought and negotiated manually, programmatic advertising employs technology to streamline the … [Read more...]

Introduction to Retention Rate The retention rate signifies the percentage of users who continue to use an app a certain number of days after its installation. This metric is a clear indicator of an app's enduring appeal and usability. While an app may garner numerous downloads, its true success … [Read more...]

Definition of Software Development Kit An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services. For instance, the Android SDK is meticulously tailored for … [Read more...]

Definition and Introduction to Deep Linking Deep linking refers to the technology that enables links to direct a user to a specific, targeted app content, whether or not the app is already installed. Unlike traditional web links that route users to the homepage of a website, a deep link can take … [Read more...]

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Acting as a pivotal component of the programmatic … [Read more...]

Definition of Identifier For Advertisers (IDFA) The Identifier For Advertisers, or IDFA, is a unique, device-specific identifier utilized predominantly on Apple's iOS devices, such as iPhones and iPads. Designed primarily to aid advertisers in delivering personalized and targeted advertising to … [Read more...]

Definition of Marketing Dashboard A marketing dashboard is a dynamic tool that provides a visual representation, or visualization, of key data points, metrics, and key performance indicators (KPIs) pertinent to marketing activities. A dashboard's primary purpose and importance is to offer … [Read more...]

An interstitial ad is a full-screen advertisement that covers the interface of an app or website, typically displayed during transitions such as between game levels or while a page is loading. How Do Interstitial Ads Work? Understanding the inner workings of interstitial ads is crucial for … [Read more...]

ARPU, or Average Revenue Per User, is a financial metric that represents the average revenue generated from each user or customer of a business over a specific period. How do you Calculate ARPU? ARPU, an acronym for "average revenue per user," gauges how much revenue each user or subscriber brings … [Read more...]