An Attribution Model is a framework used to assign value or credit to different touchpoints in a customer's journey, helping marketers understand which channels or actions contribute most effectively to a desired outcome, such as a conversion or sale. How Does Marketing Attribution Impact … [Read more...]

App Store Optimization (ASO) is the process of optimizing various elements of an app's listing in app stores (like the Apple App Store or Google Play Store) to maximize its visibility, increase the number of downloads, and rank higher in search results within the stores. Which App Stores Should You … [Read more...]

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is … [Read more...]

Metagaming refers to a strategy in gameplay where a player's decisions are influenced by external knowledge or information not available to their character or within the game's universe. This external knowledge often pertains to the game's broader tactics, trends, and environment (the "meta"), … [Read more...]

Conversion rate refers to the percentage of visitors on a website, app, or digital platform who take a specific desired action, often culminating in a sale, sign-up, or any other measurable event.  How to Find the Conversion Rate? Determining the conversion rate is straightforward. It's the ratio … [Read more...]