Definition of Open Rate Open rate is the percentage of email recipients who open a specific email from the total number of emails delivered to their inboxes. To put it mathematically, it's calculated by dividing the number of people who open the email by the total number of emails sent out, … [Read more...]

Definition of Livestream Shopping Livestream shopping, often referred to as live shopping or live commerce, is a digital fusion of entertainment and e-commerce. It combines the immersive experience of live video with the convenience of online shopping, allowing viewers to interact in real-time with … [Read more...]

Introduction to E-Book In the digital age, the way we consume information has dramatically transformed. Central to this transformation is the e-book, an electronic version of a traditional printed book. An e-book (often spelled ebook or e-books) can be read on various devices like tablets, … [Read more...]

Introduction to Instagram Reels Instagram Reels is a standout feature on the Instagram app, allowing users to create and discover concise, entertaining videos. Its introduction brought about a shift in user engagement, offering a refreshing alternative to standard posts and stories. By 2023, its … [Read more...]

Introduction to Direct Message (DM) A DM, often termed as a "direct message" or "private message," is a targeted form of communication on social media platforms, facilitating confidential interactions between businesses and their audiences. Unlike generic public posts, DMs enable tailored, … [Read more...]

Introduction to Teespring Have you ever felt a burst of creativity and thought, "I wish I could put this design on a t-shirt and sell it online?" Visit Teespring, a unique platform that empowers creators to design, create, and sell their own custom products. With a focus on t-shirts but not … [Read more...]

A strikethrough is a typographic presentation of words with a horizontal line through their center, effectively crossing them out. It indicates text that has been deleted or is considered irrelevant or no longer applicable. In written documents, it's often used as a way of tracking edits or showing … [Read more...]

Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially "free" coverage that comes from third-party sources. This could be in the form of media … [Read more...]

What is a Referral Program, and Why Do Companies Use It? A referral program, often rooted in referral marketing, is a strategic approach where businesses incentivize their current customers to promote their product or service to new potential customers. Through word-of-mouth marketing, existing … [Read more...]

NPS stands for "Net Promoter Score." It is a metric used to measure customer satisfaction and loyalty. The NPS is calculated based on responses to a single question: "On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague?" Based on their ratings, … [Read more...]