Dollar Shave Club Embraces Klaviyo's B2C CRM Platform 🚀 Navigating a Complex Market 🌐 In today's intricate consumer landscape, Dollar Shave Club has partnered with Klaviyo to adopt their new B2C CRM platform. This strategic move is designed to enhance customer-centricity and personalization, … [Read more...]
The Evolution of Market Research: From Focus Groups to AI
The Evolution of Market Research: From Focus Groups to AI Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights, albeit with limitations. Today, technological advancements, particularly in … [Read more...]
B2B Marketing: 5 Strategies to Boost Your Success
B2B Marketing: 5 Strategies to Boost Your Success 🚀 B2B marketing is undergoing a significant transformation. Traditional tactics that once drove results are no longer as effective, as modern buyers demand more personalized, data-driven, and strategic interactions. With evolving technologies, … [Read more...]
Demystifying Open-Source Marketing Mix Modeling (MMM)
Demystifying Open-Source Marketing Mix Modeling (MMM) Marketing is always changing, what worked a year ago is more than likely not going to work too well today. Technologies are constantly changing, strategies are always shifting. However, understanding the effectiveness of various channels is … [Read more...]
Why Modern Marketing Feels So Frustrating
Why Modern Marketing Feels So Frustrating In today's fast-paced digital landscape, one would expect marketing communications to be clear and straightforward. Yet, many organizations continue to baffle consumers with convoluted messages and jargon-laden content. Why is simplicity so elusive in … [Read more...]
Boost Your Business: Optimize Your Landing Page
Boost Your Business: Optimize Your Landing Page Your website's landing page is often the first interaction potential customers have with your brand. Making a strong initial impression is crucial for converting visitors into leads. Here are some expert tips to enhance your landing page's … [Read more...]
The Uncomfortable Truth About Advertising Effectiveness
The Uncomfortable Truth About Advertising Effectiveness A few years ago, one of my clients; a major brand, spent millions on an ad campaign they were sure would be a hit. 📢💰 The numbers looked great—high engagement, lots of clicks—but sales barely budged. 📉 Confused, they realized they had no real … [Read more...]
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing Duolingo has adeptly navigated the dynamic landscape of social media marketing, leveraging cultural trends and technological shifts to enhance its brand presence. A notable instance is its response to the U.S. Supreme Court's … [Read more...]
The Chilling Truth About Cold Calling and AI Automation.
The Chilling Truth About Cold Calling and AI Automation. I was 19 years old when I got my very first job in marketing. I was so bright-eyed and ready to learn what I could in the art of lead generation; I couldn’t have been more excited to join a reputable company and become successful. You could … [Read more...]
How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy
How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy Doritos has reignited its iconic "Crash the Super Bowl" campaign to commemorate 25 years of advertising during the Big Game. This time, the brand aims to deepen its engagement with the creator economy. A Surge in … [Read more...]
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