Demystifying Open-Source Marketing Mix Modeling (MMM) Marketing is always changing, what worked a year ago is more than likely not going to work too well today. Technologies are constantly changing, strategies are always shifting. However, understanding the effectiveness of various channels is … [Read more...]
Why Modern Marketing Feels So Frustrating
Why Modern Marketing Feels So Frustrating In today's fast-paced digital landscape, one would expect marketing communications to be clear and straightforward. Yet, many organizations continue to baffle consumers with convoluted messages and jargon-laden content. Why is simplicity so elusive in … [Read more...]
Boost Your Business: Optimize Your Landing Page
Boost Your Business: Optimize Your Landing Page Your website's landing page is often the first interaction potential customers have with your brand. Making a strong initial impression is crucial for converting visitors into leads. Here are some expert tips to enhance your landing page's … [Read more...]
The Uncomfortable Truth About Advertising Effectiveness
The Uncomfortable Truth About Advertising Effectiveness A few years ago, one of my clients; a major brand, spent millions on an ad campaign they were sure would be a hit. 📢💰 The numbers looked great—high engagement, lots of clicks—but sales barely budged. 📉 Confused, they realized they had no real … [Read more...]
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing Duolingo has adeptly navigated the dynamic landscape of social media marketing, leveraging cultural trends and technological shifts to enhance its brand presence. A notable instance is its response to the U.S. Supreme Court's … [Read more...]
The Chilling Truth About Cold Calling and AI Automation.
The Chilling Truth About Cold Calling and AI Automation. I was 19 years old when I got my very first job in marketing. I was so bright-eyed and ready to learn what I could in the art of lead generation; I couldn’t have been more excited to join a reputable company and become successful. You could … [Read more...]
How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy
How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy Doritos has reignited its iconic "Crash the Super Bowl" campaign to commemorate 25 years of advertising during the Big Game. This time, the brand aims to deepen its engagement with the creator economy. A Surge in … [Read more...]
Putting the “Art” In Advertising
Putting the “Art” in Advertising. In 1985, Andy Warhol unveiled to the world his Ads Series, one of his most renown collections depicting brands and iconic logos into an artistic light. However, The debate over whether advertisements qualify as art has been ongoing, with compelling arguments on … [Read more...]
#Hashtags On the Way Out: Is the Era Over?
#Hashtags On the Way Out: Is the Era Over? Ah, the humble hashtag. Remember when that little "#" symbol was just simply known as the "pound sign"? Back in the day (oh boy), it was something you'd see on telephones, not trending topics. Now it's practically embedded into our brains as the mighty … [Read more...]
Hyper-Personalized Marketing with AI: A Responsible Approach
The robots have more or less taken over the world of marketing and have proven to be a helpful tool in helping businesses reach new audiences in a more calculated, expedited way. However, in today's digital landscape, consumers expect personalized interactions from brands. A McKinsey & Company … [Read more...]
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