Understanding the TikTok Oracle Deal and What It Means for Your Advertising Strategy After years of legal battles and uncertainty, the TikTok Oracle deal is finally done. In a landmark agreement announced in January 2026, TikTok's Chinese parent company ByteDance partnered with a group of American … [Read more...]
AI Audience Modeling for B2B: LinkedIn + Meta to Grow Your Pipeline
Executive Summary Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI … [Read more...]
TikTok Spark Ads: AI Targeting & Creator Collabs to Lower CPL
Executive Summary This guide shows how to pair native TikTok Spark Ads with AI-driven targeting and creator collaborations to drive more qualified leads at a lower cost per lead (CPL). You’ll learn what Spark Ads are, why creator content outperforms polished studio ads, how TikTok’s machine … [Read more...]