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You are here: Home / Facebook / Creators Worldwide Can Now Use Facebook’s AR Studio

December 28, 2017

Creators Worldwide Can Now Use Facebook’s AR Studio

Photo Courtesy of Facebook for Developers

Facebook has been dabbling into augmented reality as of late, producing AR filters similar to those of Snapchat. AR Studio, a creative tool for making AR experiences through the Camera Effects Platform, was previously released in closed beta for a limited number of creators. Now it is accessible to creators worldwide, Facebook recently announced.

“Since launching in closed beta at F8, we’ve seen a strong response from the 2,000+ [sic] creators using AR Studio, building fun, animated frames, masks, and interactive AR experiences,” the announcement states. “We’ve been working hard to give them even more powerful tools and open them up to more people.”

The Competition Thickens

For advertisers, this is major news, especially if there’s been conflict regarding whether to invest more time into Snapchat AR reality marketing. Facebook’s AR Studio makes the decision easy for loyal Facebook creators, as it allows them to create unique, fun, and interactive AR experiences without having to switch to a completely different platform.

That being said, Snapchat’s recent rollout of Lens Studio, a desktop app that allows creators to develop their own interactive AR Lenses, could be prompting Facebook to open up AR Studio to more creators. In Facebook’s announcement, it’s even mentioned that the platform will enable world effect technology within AR Studio in the immediate future. This technology would open up 3D object creation capabilities, a feature identical to that of Snapchat’s Lens Studio.

AR usage for 2017 has been high, and it’s likely to continue getting higher. It will be exciting to see what other AR capabilities will roll out across social media advertising in 2018.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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