All targeting for Facebook ads is done on the Ad Set level. An ad set can include multiple ads, bidding preferences, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads within the ad set target the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your ads, and see metrics specific to each audience.
Facebook Advertising Agency
Certifications
*Blueprint certifications are individually assigned.