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You are here: Home / CM Tooltip Glossary Pro / Audience Insights

March 30, 2016

Audience Insights

A Facebook tool designed to help marketers learn more about their target audiences, including information about geography, demographics, lifestyle, purchase behavior, or all of the above. Marketers can run reports on any Facebook user, including people connected to their fan page or a specific custom audience, such as their customers or visitors of their website.

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Article by Natalie Baumann

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