Clicks to Play is a Facebook video metric that is measured by the number of times a video starts and plays for a minimum of three seconds after a person has clicked it. This metric is available for both videos uploaded and embedded directly to Facebook from players outside of Facebook. It is not, however, available for links to videos that play off Facebook.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.
